Accessible to both amateurs and professionals, blogs are presented as spaces of expression on which we can publish all kinds of content. From decoration to marketing including video games, fashion, business or even travel, all themes can be addressed… provided you have relevant and useful things to say! So how do you get started and create your personal blog?
Create a blog is no longer difficult in 2020. But where to start and what methods to put in place so that it is consulted as much as possible, that it is a real success and that it eventually makes it possible to earn money?
Here are some 10 essential tips to get started in blogging and Create a blog which is a hit.
1 – Understand how a personal blog works
Whether from a professional or an amateur point of view, the blog always presents itself as a space to express yourself on the web. For businesses, it is primarily used to promote products and / or services (directly or indirectly, because blogs remain a very good lever to gain visibility on search engines).
For amateurs, the personal blog is self-sufficient. It doesn’t necessarily complement a storefront or online store. It’s about write articles by trying to capture the attention of internet users as much as possible, without forgetting to encourage them to react in the comments and to make the blog known around them, in particular via social networks.
The definition of a personal blog is based on both regularity of publications (a blog is regularly updated, unlike a website which has “cold pages” which remain identical over the months or years) and on the subjectivity of speech. Each blogger will express his feelings and his opinion, that’s what makes the added value of its site!
2 – Determine an editorial line
If you have decided to embark on the blogging adventure, you probably know what you want to share. You are going to create a personal blog around a theme that interests you particularly, on which you know you have legitimacy. To guide you in your publications, you must start with identify your editorial line.
At this point, ask yourself several questions: what topics are you going to cover? What is your positioning vis-à-vis these themes? What can you bring with your testimonies and your personal experience? Also think of all the practical questions relating to your tone. For the sake of consistency, you must ensure that it is regular: do not start tu your readers to see them a few weeks later!
3 – Clearly identify your target
Once you know what you’re going to talk about, think about the profile of people interested in your speech. All influential bloggers are fully aware of the social and demographic characteristics of their readers, and this allows them to adapt their content, or even choose the business partnerships that seem most appropriate. The more you know your target, the more chances you have of advancing your blog by posting articles that answer their questions and needs.
4 – Choose your CMS and start creating the site
You will be able to start creating your personal blog soon enough, once you have chosen your CMS. These content management systems allow you tohave a site ready to use, which you just need to customize to make it your own blog. There are CMSs which are particularly widespread and easy to handle even when you don’t have technical knowledge. This is the case of WordPress, very popular and really affordable.
For blogs, other CMS such as Wix often seduce: it remains popular because it is even easier to use than WordPress. There are still other alternatives such as Joomla! : do not hesitate to compare all the possibilities before deciding.
5 – Reserve a domain name and take a host
Now that you know on which platform (CMS) you will work, it’s time to reserve your domain name. You can create a personal blog for free and use a domain name such as yourblog.wordpress.com or yourblog.wix.com.
But in paying your own NDD (domain name), you give your blog a more marked identity. You will more easily gain the trust of Internet users and you will increase your traffic thanks to a URL that is easier to type and remember, yourblog.com.
In addition, search engines value sites with their own domain name, so you will be more visible on Google. Finally, with your domain name and suitable hosting, you have more space to transfer content (images, videos) on your site and more freedom in terms of customizations.
6 – Establish a publication schedule
Now that you’ve successfully created a technically personal blog, it’s time to work on its content more thoroughly. Think about all the topics you want to cover on the blog and create an editorial schedule that will allow you to regularly post news.
Be sure to choose themes that are really interesting for your target, make sure to stick to a rhythm for adding new items and favor quality to quantity. For example, it is more advantageous to write a long and documented feature article than to post two or three brief posts which only fly over the theme.
7 – Learn the basics of natural referencing
You must work on the SEO of your site to increase the number of visits. How to successfully see your articles in good position on search engines? There are different rules, both in the form that articles should take and in the terms used, to nibble places in Google results. Learn all of these rules that will help guide your methods when writing.
8 – Promote your activity on social networks
Don’t just create a personal blog that will live alone. Make yourself known on social networks to gain notoriety, improve your SEO and always widen your circle of readers. You do not have the obligation to feed an abundant communication on all the networks: rather choose those which seem the most appropriate with regard to the habits of your target.
9 – Engage in dialogue with your community to build loyalty
Bloggers and influencers the most affordable generally attract more Internet users. At the start of the race, it’s in your best interest to establish qualitative links with your readers, to show them that you care about them and that you want to bring them a really interesting experience.
Respond to private messages, but also to comments. Do not hesitate to use other communication methods such as video or even live and stories in order to personalize your speech and generate enthusiasm around your content.
10 – Understand the statistics and react well
Take the time to understand the usage of Google Analytics if you are going to start a personal blog. This will allow you to have a wide range of tools at your disposal to know the habits of visitors, see which articles work best and which, on the other hand, are delayed.
Use these statistics to identify your strengths as well as weaknesses that need to be reworked. Don’t necessarily consider a little read article as an error. Take the time to see how to make things better and learn from these less encouraging numbers.
11 – Agree to review your strategy
When you go to your stats, some articles that you’ve spent a lot of time on may not be effective. This kind of news disappoints when you decided to create your personal blog, but you have to know how to use it to bounce better.
So, if you observe that several articles are malfunctioning, you should not be afraid of wasting time and revising your strategy, even if it means upsetting your editorial planning and changing the subjects you wish to tackle.
What may seem like a waste of time today will help you later better attract your target and advance your blog over the long term.
12 – Monetize your blog
Once you have managed to win the hearts of visitors and if your blog federates a sufficiently large community, you can transform it into a source of income. There are different ways to monetize a blog: display advertisements on it or form partnerships with brands.
The first alternative allows you to have income on a regular basis while having more freedom in terms of the nature of publications. Partnerships, on the other hand, may require you to talk about specific products, and usually require more time. But they also report amounts that may increase as your blog progresses.
The ideal therefore remains to target partnerships, preferably targeting brands that appeal to you to have real legitimacy to talk about them.
13 – Build partnerships with other influencers to shine on the web
To help you create a visible personal blog, you can write an article as a guest on a better known blog, or invite an influencer to contribute to your site. This kind of partnership allows you to make yourself known within a community. This gives you chances to grow your network of followers fairly quickly, provided you choose another blogger who works in a universe close to yours.
Remember that creating your personal blog is not an end in itself: you should use other platforms to give yourself the chance to thrive as a true influencer ! Seize the most attractive opportunities given your target audience, whether it be communicating on a Facebook page, Instagram stories, a Snapchat account or even a LinkedIn professional page.
Your project can allow you to have a comfortable source of additional income in a few months or years if you devote your time and energy to it. Just give yourself the chance to do it!