Like every week, we offer you branded content that has the highest volume of interaction on Facebook!
The idea is to offer you 10 publications that have worked on the social network, to enrich your content watch and support you in the development of your own publications. As we all know, social media professionals cannot avoid the exploration and apprehension of micro-trends in user usage, but also brand communication.
We share with you a pool of publications that have worked well on the social network with the idea of regularly enriching your monitoring with content marketing on Facebook. As we all know, the algorithm is constantly evolving, and hit-post trends are moving even faster. In this sense, community managers and social media managers must keep themselves informed through good monitoring, and we hope that this small article, which can be consulted in a few minutes, will densify an optimal social media monitoring system.
It is through our social media monitoring tool that I observe the content trends of brands on Facebook, and that I offer you the 10 publications that generated the most interactions the previous week!
The 10 best posts of the previous week
To establish this ranking, we took the sum of the interactions that each post generated last week, to retain the 10 best, and this, on a dozen industries.
Cdiscount takes the lead with a quiz based on old mechanics like the first fairs in England, where you had to guess the weight of the lots to try your luck.
This may be one of the last times that we will see a “tag a friend” in this ranking, if we are to believe the latest Facebook statements regarding engagement-bait.
The “Share the job if you want” to stay within the rules of the platform is tasty.
We continue with the contests inspired by centenary mechanics with, here, a Bingo.
Here it is.
If the sponsorship helped, the format directly inspired by trends at Instagram still works well, as does the collaboration with a brand in vogue among teenagers.
A live is a good way to increase the lifespan of a Facebook post, especially in the context of a competition. Here, the page collects more than 34,000 comments.
The bag brand positions a second publication in the ranking with a photo of an artist, presenting the product of their collaboration.
I have to zoom out to take a screenshot of the entire publication.
We finish the ranking with a video of pure entertainment. Suppose Mark Zuckerberg was talking about this kind of publication, when he was talking about going back to user publications.
See you next week for a top 10 of the most successful brand publications.