▷ 10 branded content that promoted the Facebook algorithm last week 2020 -

Like every week, we offer you branded content that has the highest volume of interaction on Facebook!

The idea is to offer you 10 publications that have worked on the social network, to enrich your content watch and support you in the development of your own publications. As we all know, social media professionals cannot avoid the exploration and apprehension of micro-trends in user usage, but also brand communication.

We share with you a pool of publications that have worked well on the social network with the idea of ​​regularly enriching your monitoring with content marketing on Facebook. As we all know, the algorithm is constantly evolving, and hit-post trends are moving even faster. In this sense, community managers and social media managers must keep themselves informed through good monitoring, and we hope that this small article, which can be consulted in a few minutes, will densify an optimal social media monitoring system.

It is through our social media monitoring tool that I observe the content trends of brands on Facebook, and that I offer you the 10 publications that generated the most interactions the previous week!

The 10 best posts of the previous week

To establish this ranking, we took the sum of the interactions that each post generated last week, to retain the 10 best, and this, on a dozen industries.


Retailers are used to native publications with a strong viral dimension. A publication that works because it has the DNA of those posted on the entertainment pages.


One of the trends in recent contests is to base the virality of a contest on the sharing of the prize. Moulinex uses this mechanism to promote its product and viralize its content.

Paris Tourism

The page offers a photo highlighting the tree installed in front of Notre-Dame Cathedral. Sometimes there is no need for tricky mechanics to engage users.


The flight comparator uses social publication to make destinations taste its fanbase. Here, through a native video with horses running with their hooves in the water, it is a symbol of the Camargue that the user can glimpse.


The toy brand offers a quiz in the form of a live where users must follow the live to try their luck, interacting with the content in the form of comments. A success, with more than 36,000 comments in less than an hour live.

Ferrero Rocher

The confectionery brand offers a recipe idea -contextual- of Yule log with its products in the form of teasing (recipe given 4 days later in the comments).

Kinder Bueno

In the same vein of “the event”, Kinder Bueno offers hyper-contextual content during the broadcast day of the Miss England election.


Second publication for Easyvoyage, experiential, where the user can easily project himself.


The supermarket chain announces the arrival of Christmas chocolates with a beautiful image. Sufficient.

Pirate travels

The page offers a native video around a property referenced on Airbnb, an obviously incredible house that leaves the user dreaming, but not enough so that he does not go away from his interaction.

See you next week for a top 10 of the most successful brand publications!