As in previous weeks, we offer you posts from brands that have worked on the Facebook algorithm last week!
The profiles who work on social networks know what I’m talking about. Systematically creating posts is always in the crosshairs, but is more often than not hopeful. The news feeds are overloaded and the number of parameters to take into account to emerge is as large as the gap between the budgets available to operational staff and expectations. The competition is muscular, and it is in this sense that we offer you to access the posts which have managed to pass the barrage of the algorithm.
Like the previous articles, I used our competitive social media management tool to bring out the posts with the most interactions from a pool of more than 1,000 companies publishing in French. It’s up to you to draw the insights that allow you to keep your watch alive!
The posts that worked best last week
To establish this ranking, I summed up the interactions that each post generated last week, to select the top 10 in a dozen industries.
The competition is still on the rise. LDLC uses worn mechanics with an enticing reward congruent with its community. A publication in the form of a native video that generated more than 600,000 views and more than 71,000 interactions.
Savoie Mont Blanc
Seasonality is very important for businesses in the tourism industry. Savoie Mont Blanc exploits wonderfully the appearance of the arrival of the first snow with a publication with 4 contents: 2 videos, 2 photos. A publication that generated 65,000 interactions.
Each winter, innocent offers his community to knit small caps to dress his bottles. Each bottle with a cap bought sees € 0.20 going to the Little Brothers of the Poor, an association that helps isolated elderly people. By putting forward a person who plays the game thoroughly, it is quite logically that the community commits to the publication. This last harvested more than 61,000 interactions.
Same business as LDLC at Materiel.net, same concept of competition, also rewarded with a significant volume of interactions: 53,000.
The posts follow one another and look alike. Fisher-Price has been using a popular CM mechanic lately: winning the user who comments last. A quiz that generated 44,886 interactions for 43,650 comments!
Eastpak judiciously publishes a photo of Noah Schnapp (Stranger Things), as the second season is about to air. If the publication was visibly amplified (typology of interactions mainly on mentions I like), it nevertheless collected 29,386 interactions.
A beautiful photo can sometimes be enough.
Reusing UGC content spares the wallet and helps decentralize branding. A post that collected 27,780 interactions.
A beautiful photo, information, more than 27,000 interactions.
The importance of image quality doesn’t just count on Instagram. On the other hand, it is quite possible to “feature” a photographer, which makes it possible to widen the range of possibilities for branded content.
See you next week for a top 10 of the best performing brand posts!