Like every year, I combed the Internet in search of new emerging trends that will be inviting on websites in 2019 and the months to come. From the model to the colors, from the typography to the spaces … no element of design has been left out. Let’s go ! Discover the ten major web design trends of 2019 …
1. Irregular grid and asymmetrical models
I added this trend to last year’s design forecast guide, but it seems to be confirmed in 2019.
The grid, in terms of design, is a set of markers used to organize the elements of a page: it helps the web designer in his work of composition. It structures the page and allows prioritization of information. Most websites use this grid in a classic way: you can, for example, look at the left side of the website and see the logo, title and content, most often aligned. When you have an irregular grid, the elements are moved. They are not wedged on the grid and offer a much less rigid structure.
The New York Times website, Times Talks, presents an irregular grid on most of its site, in particular in the hero header (see above) and in different sections.
This type of graphics, which favors the unexpected, has been around for some time. He pushes the boundaries and experiences asymmetry. It has been used as a technique to help stand out, attract attention or experience a new form of design. In 2019, it spreads and becomes more and more present.
Revele Studio experiment with this asymmetrical design with an innovative home page (circles can be moved on the screen).
In 2019, this trend using an irregular grid and asymmetrical models is essential and moves us away from the rigid grid which had been adopted in recent years. I had anticipated this trend, and I think that in 2019, it will continue to develop and generalize.
2. Design and fluid / organic elements
Slowly but surely, we are moving away more and more from straight lines from flat design and are starting to experiment with more fluid shapes and lines. These shapes, those in which you cannot find a circle, a square, a rectangle or a straight shape, are often called fluid or organic shapes.
On a small part of the home page of Wandering Aimfully, are presented shapes and elements visible behind the images; circles form a subtle background behind the title below.
By abandoning the very straight and almost clinical lines that we are used to seeing online, and replacing them with elements drawn from nature and life (such as shapes of ponds and lakes, pieces of paper torn), these organic shapes and lines can create a design more in tune with human nature.
The website of Mawla uses organic shapes and lines on its home page, especially here in the hero header of their site.
In 2019, the typical shapes used for a long time in web design (circles and squares) start to be associated or replaced by more organic shapes and lines, bringing a whole new element of design.
3. Nostalgic design / Go back / Retro aesthetics
What is old is new again. While flat design, where experimentation seems to have no limits, is gradually running out, it seems the time has come to reinstate old design elements with a touch of nostalgia.
The website Statamic offers a retro color palette reminiscent of the bright colors and visuals of the 80s.
Experiments with retro and nostalgic design styles can create a beautiful juxtaposition between yesterday’s design and that of today. What makes it even more interesting is that we can expect to see more and more retro design reflecting periods before websites are easily accessible to as many people as possible; giving a feeling of “newness” to many people.
I predict that we will see more and more websites adopting different design styles that feed on the past, both in terms of design and content. Some of these elements will probably include color schemes recalling design trends from the past and associated typography from a different era.
4. Improved / higher image processing
Images have always presented unique design possibilities, especially on the web. Putting images in circles, in black and white, adding a shadow behind them – as many techniques that designers have used to improve and / or draw attention to images on websites (and any other type of creation).
The website KOBU presents images whose subjects are cut out instead of a standard image, allowing design to circulate between the “cutouts” of their team members.
Pushing image processing even further makes it possible to draw attention to a visual, even to move it away from the visual. Where most websites present a very large hero header image spanning the full width of their website, taking up a lot of height and not changing the image much, changing the way images are presented is a trend of design which, I believe, will gain momentum this year.
The website Drip displays cut-out images with designs and shapes added to further enhance the image, which also emphasizes the design of the site itself.
Instead of performing a single type of image processing, expect to see layered image processing to extend the depth and push the visual as far as possible and draw more attention. The stacking design treatment (or the art of stacking) such as the creation of a monochromatic image, the cutting of the subject or the addition of a superimposed pattern to create a new image, are novelties that will impose themselves in 2019, in terms of web design.
5. Monochromatic and absence of color
Having millions of colors on hand is great, but what if you limit yourself to one color or opt for no color? If it is well done and mastered, this constraint can boost a design and allow it to really stand out.
The website Digital bro adopts a very monochromatic color palette using a shade of yellow and some very rare variations of this yellow (black and white are considered neutral).
By limiting yourself to one color, you strengthen your brand image while adding constraints in terms of design flexibility. Most websites use between two to five colors. Using just one color could help you stand out and make a lasting impression on visitors.
The website Climate sticks only to a grayscale color palette, not hesitating to adopt these same shades of gray even in their videos.
Going a little further and eliminating color at the same time is certainly an option if you want to simplify your color palette (in the artistic and graphic fields, black, white and gray are not considered colors, but rather like neutral tones). In 2019, more and more websites are using fewer or no colors.
6. Overlay of design elements
Closely related to the irregular grid and asymmetrical layouts, layering can bring visual interest to specific types of content on a page. It can bring an unexpected element. Indeed, we have become used to the fact that the elements of a Web page have their own space and are separated from the elements that surround them (generally, they do not touch).
The website Mad Studio presents elements which are superimposed as the main design elements of the site. Their effect is reinforced by subtle animations which give the site a three-dimensional impression.
When well studied, the trend of overlapping elements on a page can help improve the overall aesthetics of the site. But beware, this can be quite difficult to implement in the mobile-first world in which we live. Overlapping elements, if not performed well, can easily cause confusion and frustration for users when they overlap poorly.
The website Hers features overlays in parts of the site, including the main hero header area on the home page.
Using elements that overlap and share similar space is a trend that is spreading in 2019 and that we are starting to experiment more with three-dimensional websites.
7. Headers hero reinvented
As stated above, the majority of hero headers (formerly “above the fold”: the immediately visible part without scrolling) have a large image that covers the main part of the display window, often with text above it. attract the attention of the visitor. In the past two years, the experience of this part of a website has not changed much (though arguably the most important part).
A unique approach to a header hero used by Creative Zoo (treat the header hero as a display panel and use animation wisely).
As some websites have started to push the limits of what is possible with their hero headers on their website, I think we will see more and more creative experimentation from designers for this area.
The website Andreas Nymark offers a header hero with lots of white space and a simple title at the bottom of the header hero (another trend that we will discuss later in the article).
In 2019, we observe different types of experimentation on this very important area of a website, in particular the reduction of the surface, the modification of the present content (and the use of something other than a full-width image) and the priority treatment of this area to capture the visitor’s attention.
8. Broad and experimental navigation
It seems that each year, a new trend could concern the navigation on a Web site. Probably because it’s one of the most difficult elements to design for the page. Essential to the way we use the Web, it is however difficult to ensure that it is both functional and aesthetic.
The website 56 Digital offers a fairly wide navigation bar – making it the center of their website instead of a small part.
In 2019, we should continue to see more and more navigation experiments. However, instead of changing a few things like the location on the page, the font size, or even the layout itself, the experiment will probably push the limits of what can be done, for example. example by making navigation the main part of the website.
The website Gander also presents a fairly wide navigation to the four corners of its site instead of the traditional navigation bar located at the top or bottom.
Experimental navigations are a new design trend in its own right in 2019. We are seeing expanded navigations, home pages of websites that are navigation and navigations with sophisticated animations.
9. More white space
Efficient use of space is a design tool used by graphic designers for years. However, what may not be so common is the amount of white space used or even making unused space the focal point instead of the content itself.
The architect’s website Daniel Boddam uses a large empty space for the header of its site, which draws attention to this space traditionally dedicated to content.
The use of extra space in this way contrasts with the reason why we usually use white space – add margins or spaces to provide breathing to the eyes. Adding additional space now helps transform it into a central point or more visible part of the design. By choosing to add additional spaces in areas that don’t necessarily need them, they become an important part of the design and grab the attention of visitors.
On his website, Maxime Rimbert uses significant free space as a spotlight on the projects presented.
In 2019, unused spaces impose themselves on websites and become a central point of design. Whereas before we thought that these empty spaces represented precisely a loss of space, the current trend is today to exploit them to the maximum to offer a little something extra.
10. Pushing the boundaries of typography
Although designers regularly experiment with typography, it can be said that pushing the boundaries of typography on the web is more difficult than on paper. As coding evolves, typographic experiences on the web have become simpler.
The website Kurppa Hosk experiment with typography by adding animation and user interaction. The text explodes and forms a circle around the user’s cursor.
Experimenting and pushing the boundaries of typography can incorporate voluntary cutting or subtraction of parts of letters and words (using negative space to fill in the rest of the letters), photography in typography, typing on a line or diagonal shape, animated typography, etc.
The website ARCHE68 presents a typography pushed to the limit of its two-dimensional dimension to make it close to the three-dimensional dimension. Not only does the typography have a bending effect, but it automatically scrolls from left to right and moves according to the user’s scroll from top to bottom (their navigation corresponds to another design trend mentioned above) .
In 2019, experimenting with typography and promoting what can be done with text on the web is becoming a trend with new website designs. Because it is easier to experiment with print, it is very likely that you will see the arrival on the Web of new typos recently appeared in print and duplicated for sites.
Key points to remember
Flat design has lived, and it seems that web design is now taking a more experimental approach than the one we’ve seen in recent years. Almost no element of the web page is immune to further experimentation in 2019.
(Need inspiration? Check out our 2018 web design guide, 2017 web design guide, and 2016 web design guide).
By adding empty spaces, making navigations the central point of websites, experimenting with new typographies or drawing inspiration from the past, 2019 offers different avenues to explore for websites that stand out.
This article was written by Amber Leigh Turner of The Next Web and was legally licensed by the NewsCred publisher network. Direct all questions regarding licenses to [email protected]