▷ 13 free and useful tools for your SEO 2020 Guide -

Looking for a list of the most useful free SEO tools? Look no further, we are showing you a list to help you optimize your SEO. There are hundreds of free SEO tools, so this list is not exhaustive…

The paid tools meanwhile can lift certain limitations when you have greater needs. But in general, all paid tools offer a limited free version. When you need a tool, before you spend money, check Google for a similar free version.

So, let’s go to the list of 15 free SEO tools!

1. Google Analytics, Search Console, Keyword Planner, Trends, Sheets…

Google offers a variety of free SEO tools. If you are new to SEO, you should start with these tools before looking at others:

2. Answer The Public

Search results from The Public for the query “Natural referencing”

Answer the Public collects Google’s autocomplete requests and divides them into different lists. It’s very handy for knowing what questions people are looking for on Google. You can then respond by creating a dedicated article. Its use is free (with some limits).

3. Ahrefs Free Backlink checker

Ahrefs Backlink Checker gives you the top 100 links to any website or web page for free.

It also reveals the five most linked pages, the most common anchor texts and the total number of backlinks and referring domains. You will also find our exclusive Domain Rating (DR) and URL Rating (UR) scores there.

It is fed by a huge database of:

  • 16 TRILLION known links;
  • 176 MILLION unique domains;
  • 6 BILLION pages visited each day.

Ahref’s backlink index is updated every 15 minutes so you can immediately spot new link opportunities.

Obviously, it is still quite limited compared to the paid version of Ahref, but it is possible to get a lot of information for free.

4. Hunter.io

Hunter.io allows you to find all emails linked to a website in seconds. You can use it for free up to 100 monthly queries. A reliability score is assigned to each email. An icon also certifies that the use of the e-mail address can be done with confidence.

You can also use Hunter.io to find the email for a specific person. You just need to enter its name and domain.

Install the Chrome extension for quick access or use the Google Sheets add-on. FindThatEmail, Voilà Norbert are two other tools for doing the same thing.

5. Keywords Everywhere

Keywords Everywhere is a Google Chrome plugin that provides monthly search volume, CPC and competition for a keyword directly in Google and in all major SERPs. (You can see it in action on Google above.) It gets its data from Google Keyword Planner.

To use it, you just need an API key which is free. You can get it by registering on their site.

6. Beam Us Up

Beam Us Up’s web crawler

Beam Us Up is a free robot crawler. This tool works on the same principle as Screming Frog but it is only available on Windows.

If you’re a Mac user, be aware that Screaming Frog can crawl up to 500 web pages for free. Its paid version is less limited.

7. Similarweb

Similarweb estimates the total monthly traffic to a website. It breaks down traffic by source (organic, paid, direct, referral, etc.) and by location.

8. Keyworddit

Keyworddit extracts keywords from Reddit. Just enter a sub-reddit (e.g. / r / SEO) to get a list of a few hundred keywords and monthly search volumes. This is very useful for understanding the subjects that interest internet users.

9. SEO Web Page Analyzer

SEO Web Page Analyzer gives you a complete analysis of your web page. It extracts all images with missing alt tags, title structure, internal and external links, meta-title and meta-description, etc. You will also get an SEO score between zero and one hundred.

10. Robots.txt generator

The robots.txt file is a file that should be present on each web server; it gives robots (for example, Googlebot) instructions on the pages of your site that they can and cannot crawl.

There are many free online tools to generate a properly formatted robots.txt file in seconds.

More advanced users can use the customization option to create individual rules for various robots, subdirectories, etc.


Browseo lets you see what your web pages look like without CSS or unnecessary styling.

In other words, it shows you how Google sees your website. This is useful for understanding whether Googlebot sees your site as expected or has trouble seeing important content.

To do this, you can also use the Search option like Googlebot in the search console.

12. Chrome DevTools

Chrome DevTools is the web page debugging tool built into Google Chrome. Use it to debug page speed issues, improve web page rendering performance, and more. From an SEO technical point of view, its uses are endless.

13. LinkMiner

LinkMiner is a Chrome extension that lets you check on the fly if a web page contains broken links. It is useful for finding possibilities for creating broken links. You can export the full list of broken links to a CSV with one click, which includes information about the status code, link type, and much more.


There are many ways to optimize your SEO, for example the creation of a business blog, netlinking, long tail strategy, etc. We just saw 15 free tools that can help you with your SEO strategy. There are hundreds of others that will meet most of your needs.