I’m going to break your dream. Sorry, but it’s not my style to sell you the dream. Reference your site in 1 minute per day, be 1st on Google and collect mass traffic, live your blog in Thailand like a king all year at the beach … No, sorry. My thing is #noBullshitSEO. So yes, structuring your page for optimal SEO is vital. But no, it’s not enough to be 1st on Google…
I’m talking to serious bloggers and small businesses who understand that “There is only in the dictionary that success comes before work.” [Nekfeu].
So for you, serious blogger, if you want to prevent Google from completely ignoring your article, there are some rules you will have to respect. Otherwise, no matter how hard you try, you will NEVER have natural traffic (even when you sleep).
Yes, that’s the advantage of referencing your site. Traffic, every day, almost nothing. Traffic, without paying for advertising. Without writing guest articles.
So, are you tempted to lay the foundation for solid SEO that brings you free traffic in the long term?
You’ll see the elements of a page optimized for SEO. This infographic is a real roadmap, to be applied in each of your articles, each of your pages to ensure that Google understands your page, that it is dying to devour it and move it up in its ranking. To display it to a maximum of readers (and future customers).
Keywords, loading speed, content, links … Google uses more than 200 classification criteria to choose its little favorites and display them on the 1st page.
Here are the main criteria that only depend on you and the structure of your page. It would be a shame to miss it.
In SEO, we talk a lot about keywords. Let’s be clear, we’re not talking about magic words that have to be stuffed everywhere, in all sauces.
These are just the natural terms you use when you talk about a subject.
Example: in this article, I talk about SEO, referencing, natural referencing, referencing criteria, Google, Google ranking.
When Google robots scan my article on an X-ray, they will find these words and suddenly understand the meaning of my article. To be able to display it when someone goes to do SEO research.
SEO in 2012 was: finding a keyword and optimizing everything around that keyword.
Today, you can choose a keyword, but above all you choose a “key theme”.
Google has become so smart that it links words from the same theme. And the more you talk about a subject in detail, the more synonyms and words you use on that subject. And the more Google says to himself: “Hey, he’s a champion, his article is complete. I’m going to favor it, because I know that readers are tired of having to type 15 articles to get half-information because the majority of articles are hollow ”.
(Yes Google says it all.)
How do I know? American blogger Neil Patel analyzed 9.93 million words (a few articles) and showed that the depth of an article (the width of the lexical field used) is an important ranking factor for Google.
It even seems that an ultra-complete article could rank better than an article with more backlinks (links to the article), but less complete.
But hush, my competitors could come across this article 🙂
So yes to the keywords (in the title and the URL for example). But above all a BIG YES to the “key theme” and to the breadth of the lexical field chosen in the article.
When you write, tell yourself: “My reader must ask himself 0 questions at the end of the article”.
(Psst, I have another secret. This time, I waited until the end of the article to be sure that my competitors are no longer there. The 39 secrets of blogs that have traffic. Hurry up, take this. And don’t get caught.)