The success of your blog posts depends directly on the promotion you do. Your article may be of impeccable quality, without promotion, it will not be shared. Likewise, there’s no point in promoting your content if you don’t have an audience. There are many techniques to increase your social media audience. You can, for example, use tools to increase your number of Twitter followers. If you already have an audience, here are some tips to help you effectively promote your blog posts…
1 / Use a good sharing plugin
I recommend using Social Warfare. Indeed, this plugin is recognized for maximizing the number of shares on social networks. It also includes a number of great features.
2 / Use the “Click-to-tweet” feature
This feature allows you to include tweetable sections in your articles. For example, you can create personal quotes and make them tweetable. To do this, you can either use the “click to tweet” plugin or the integrated functionality of Social Warfare.
3 / Mention influencers
It is important to build links to other blogs / influencer sites in your area of activity. Then you can mention these influencers and let them know. They will naturally share the article with their audience in which they appear. This will generate a lot of traffic.
4 / Create infographics
As you already know, infographics share a lot. It is not necessary to have an infographic for each of your articles, but you should do it approximately every 2 months.
5 / Pre-promotion
Pre-promoting an article really works. For example: “I’m writing an article on … what is your opinion on this? “. Then you include the opinions of several influencers (if possible) and let them know. They will naturally share the article with their audience. This will therefore generate additional traffic.
6 / Prepare good images
Do you have good quality images for your readers to share on social media? You must integrate into each of your blog articles an image in Pinterest format and an image adapted to the format of Facebook / Twitter / Linkedin, etc. Similarly, do not neglect the referencing of your images.
7 / Optimize your articles for sharing on social networks
Use the tool smo.knowem.com to verify that your article is properly optimized. This will give you a score on 100%. If you have 100%, this means that when your readers share your article on Facebook, for example, the image, title and description will be shared automatically.
8 / Plan the dissemination of content
When you post content on your blog, you should share it this way:
- Twitter : three times the first day, once the day after, once the third day, once the week after and once every month;
- Facebook, Google +, LinkedIn : once on the first day, once a week later, but with a different image and text, and then once every 3 months;
- Pinterest : publish once on several tables;
- Instagram : publish once on your feed and on your “story”. Re-publish a week later.
You can use tools like Buffer, AgoraPulse and MeetEdgar to achieve this.
9 / Use the emotional title analyzer
www.aminstitute.com/headline is a very useful and free tool (on the other hand, it only analyzes titles in English, so you need to do a translation beforehand). It assesses whether the title of your article will affect your audience (emotionally) or not. This is a very important point, because on social networks such as Twitter, your subscribers will see little more than the title. You will never get a score higher than 70%, but if you get between 40 and 50%, this is a very good result.
10 / Promote on Triber
It is a community of bloggers divided into groups of people according to defined topics. Triber can be a good place to share your content (depending on your niche).
11 / Promote on Scoop.it and recommend your content to others
Scoop.it is a content sharing platform. You create boards around topics and add (or scoop) content to these boards. You can then add your content and suggest your content to Scoop.it users (you can search for people interested in similar subjects).
12 / Promote to your mailing list
An important part of your promotion should be in your subscriber list. It contains your prospects, people who have already expressed interest in your content.
13 / Use email promotion (email outreach)
For example, if you have an infographic showing a number of brands or influencers, you can contact them by email (or twitter message, if applicable) to let them know. You don’t have to ask them to share the infographic, since they know anyway that’s what you want!
Also, imagine that you have created a weight loss infographic. You could search on Google ” diet infographic And find other sites using similar infographics. Then, it would be enough to contact them in order to offer them to publish your infographic.
Buzzstream is a good tool for this purpose, as well as Ninja Outreach.
14 / Using Buzzsumo
Go to Google and type in the main keywords you are targeting. Make a list of the top ranked blog posts and put them in Buzzsumo. This will show you the most influential people posting similar articles! Unfortunately, this feature is only available with the paid version.
15 / Use the Boost of Facebook publications
There is no point in boosting an original post that does not get good engagement from your audience. On the other hand, if a lot of people like your publication, then it’s time to use Boost!
16 / Using Slideshare
For the items you really want to promote, you can create a Slideshare presentation to reach a new audience.
17 / Make “Guest” articles
If you have articles that you really want to rank on Google, because you consider them important to your blog, then you can make a guest article on a high authority site and insert a link pointing to your article there. When doing this, ask yourself the question “what content will give me a good excuse to add a link to my article?” ”
Apply these recommendations (or a few) for each article and you should see a marked improvement in the number of shares!