SEO will (again) experience major upheavals in this new year. After the semantic optimizations of 2015 which brought a new look to natural referencing, 2016 will be the year of contextualization, giving rise to localized SEO …
SEO becomes local
With the democratization and the rise of the mobile web or ambient web, research is now carried out directly to meet instantaneous and above all localized needs.
Who has never taken out their mobile to find the nearest petrol station? Or to find the best restaurant in the area?
It is now essential for companies to focus their SEO strategy on a local context: the choice of keywords changes and geolocation intervenes. One of the key points for 2016 will be the ability to position its establishment in a local context in order to create a new dimension in its referencing. Locating yourself near a place of a monument will undoubtedly make you go up in the SERPs.
Virtual assistants at the heart of this (r) evolution
Who says mobile, says today Smartphone, and who says Smartphone very often hears Google Now, Siri or Cortana. You don’t know them? However, they assist you on a daily basis, it is your virtual assistants that are integrated into Android, iPhone and Windows 10 Mobile smartphones. These artificial intelligences are the new workhorses of large companies in the high-tech world and further accelerate the localization of your SEO.
Indeed, with them, it becomes very easy to speak on your mobile to ask for directions or to find a place around you. These requests transform SEO and force SEOs to take into account increasingly natural interactions. This is the other trend to follow from this year 2016.
As you can see, with a web that becomes mobile, SEO follows the same trends, always more mobile and always more natural. 2016 will undoubtedly be the year of confirmation of these trends.
Case to follow…