Having trouble getting results from your blog? Wondering if having a blog is useful for your business? If this whole world of blogging and content is not just a waste of time?
If you answered “Yes” to at least ONE of these questions, it is crucial that you understand two key points:
- It is important not to give up on blogging right away;
- The blogosphere has many changed in recent years.
Here’s why :
Giving up too soon is a big mistake, because blogging is something that plays out over time. You can have meaningful results with your blog (and you WILL HAVE these results), but you have to hang on to get them.
Regarding the second key point, it has become increasingly difficult to capture the attention of Internet users. Much more difficult.
In recent years, blogging has evolved into a serious marketing activity.
And if you don’t approach this “new blogging” with a serious mindset, let me tell you one thing: you’re going to crash.
But beware ! If you work on your blog being serious about it, you can get amazing results. The kind of results like heavy traffic, many customers, as well as large (and recurring) sales.
All because blogging market.
And that’s what I’d like to prove to you with this article. In it, I give you no less than 24 statistics – some incredible, some interesting – that will help you better understand this world of blogging.
These statistics will also inspire you to blog, or to continue blogging and getting high if you already have a site.
Does that tell you?
So, let’s get started without further ado!
1) 94% of people who share a blog article do so because they think the article will be useful to others (Source: Buzzsumo)
This statistic is super interesting. Publish comprehensive, useful, value-adding articles and your chances of being shared will increase. And if you want to publish solid content, read the following statistic …
2) “How + Result” articles as well as case studies are the types of articles that generate the most credibility (Source: Social Marketing Writing)
Visitors to your blog don’t come for nothing … they seek answers to their questions. Plus: they are looking for solutions to their problems.
Answer all their questions by publishing quality articles, and in particular by emphasizing these two types of content.
3) Internet buyers consume content before purchasing: 47% of them read 3 to 5 articles before purchasing (Source: Hubspot)
Selling is difficult. But sell online? It’s even more complicated … all because of the lack of confidence. Create quality content that will make you credible to strengthen the bond of trust that unites you with your readers, and increase your sales in the same way.
4) Having a blog makes your site 434% more likely to be ranked well in search engines (Source: Tech Client)
Not even need to argue about this statistic. 434% seems to me to be a fairly revealing number.
5) Articles containing images get 94% more views (Source: Jeff Bullas)
Blogging is becoming more professional. Your blog should no longer just have quality content, but it should also be visually appealing.
6) B2B marketers who blog get 67% more leads than those who don’t blog (Source: Hubspot)
And that’s normal … who would you prefer to give your email address to? To an average person, or to a person who demonstrates his expertise, who reassures you, and who is credible by posting content? Yes, the answer is simple.
B2B marketers who blog get 67% more leads than those who don’t blog
7) 82% of B2B marketers who blog find blogging far less time and money consuming to generate leads – compared to traditional methods (Source: Hubspot)
You must have realized it, but the world has changed. And with that, marketing methods too. It’s for this reason that Seth Godin made a splash when he released Permission Marketing, or why everyone is going into inbound marketing now (unlike outbound marketing).
And if you are fed up with all these terms that the so-called experts say all the time, let me light your lantern: inbound marketing = content marketing.
Don’t bother with all of this: just publish articles useful to your audience, which are real resources and which create a bond of trust.
Really, reread that last sentence, I didn’t write it for nothing … Stop wasting your time posting hollow articles that don’t help. Instead, post content about your readers’ issues, educate them, reassure them … and you generate sales.
8) 76% of B2B marketers blog – and 73% of them publish case studies (Source: CMI)
And they are right ! Why not write and publish case studies when this is one of the major advantages for a B2B marketer?
If you have a plugin that allows landing pages, do a case study, and show how your conversions have increased since you use your own software.
If you are a web marketing agency, do a case study and show the evolution in terms of traffic and sales on the site of one of your customers. In short, you understood the concept.
9) Companies that are online and actively blog have 97% more links than companies that do not have blogs (Source: Hubspot)
This is great, especially when you know that the origin of quality links is one of the most important factors in the eyes of Google in terms of SEO.
But I hope you read the sentence: “who blog active“… Despite all these statistics that make you want, you shouldn’t believe that blogging is a magic pill that will solve all your problems.
You have to work and be consistent if you want it to work.
10) If you have between 21 and 54 articles published on your blog, your traffic can increase by 30% (Source: TrafficGenerationCafe)
I like this statistic because it shows that blogging is long term. Want more traffic, more links, more customers? No problem… start blogging. Publish good articles, and you will see a positive development. But just a warning: you have to be tenacious.
Blogging is a marathon, not a sprint.
11) Companies that have a blog have doubled traffic (at least) when they send an email, compared to companies that do not blog (Source: Hubspot)
Logic. Your registrants will be much more likely to click on your links if they have already viewed content that comes from you (especially if this content is of good quality).
12) 1 article out of 10 is a “pillar article”, which means that its traffic increases constantly over time (Source: Hubspot)
Pillar articles are those articles that generate more traffic, links, comments and shares than the average of your articles.
Unfortunately (or fortunately, because this is also the beauty of blogging), there is no magic recipe for making these pillar articles.
It all depends on your readers.
They are the ones who will let you know what topics they prefer, what types of articles they prefer to see published … Stay in touch with your readers frequently, and you should be fine.
13) Pillar articles generate 38% of total traffic, even if only 10% of published articles are pillar articles (Source: Hubspot)
Wow, that gives food for thought. This statistic shows just how much certain articles generate much more traffic and engagement than others.
So your goal is to try to publish these kinds of articles to generate this kind of engagement. And to do that, you need to spend time on your articles, and stop publishing too often.
It takes time to create beautiful, comprehensive resources. If you just publish hollow articles of 800 words, it will be useless. Always prefer quality over quantity.
14) A pillar article can generate as much traffic as six “normal” articles (Source: Hubspot)
This confirms what I have just told you. It is better to always write quality articles, because their impact is MUCH more important.
15) 72% of marketers who produce content always produce more content each year
You see how fun it is when we blog 🙂
16) 96% of B2B buyers are reassured when they read the content that a company publishes (Source: Gen Report Request, 2016)
Leadership, authority, credibility, expertise… so many good qualities that good content offers your business.
17) 55% of B2B marketers do not know the difference between effective content marketing and ineffective content marketing (Source: Content Marketing Institute, 2016)
Still, that’s a lot… So I’m talking to you: fellow marketers and bloggers… if you’re not sure how to tell the difference between effective and poor content marketing… take a look at this article.
18) Small businesses that blog generate 126% more leads than those that do not blog (Source: Think Creative)
Not much to say more …
Small businesses that blog generate 126% more leads than those that do not blog…
19) Almost half of marketers are interested in meeting their prospects where they are in their buying journey (Source: Contently)
Honestly? I’m amazed that not ALL marketers are interested in this. Because if there is one great strength of blogging, it is this: thanks to your content, you can educate your prospects.
Concretely, this means that you can emphasize to your readers the importance of a concept or a subject… teach them things about this subject… and make them understand that it is time to go to the next level by report on this.
And for that ? Well there is your product. This is how you can generate sales with your blog: through well-constructed content marketing.
20) 75% of the views of the Hubspot site as well as 90% of their leads come from old articles (Source: Hubspot)
I like this statistic. Yes, it is important to create content regularly. But there is something even more important: to create Well content. Hubspot is one of the biggest marketing sites in the world (I think it’s THE biggest site, but I don’t want to go ahead without proof).
In short, let’s move on… with this statistic, we see that 70% of their traffic and no less than 90% of their leads are generated by old articles.
This proves one thing: good timeless content (or ervegrenn, as they say) is the best weapon of the blogger. When you publish content, don’t just publish little articles like that, blog. Just because lots of bloggers do it doesn’t mean you have to do it too. I’ll tell you: those who do this are bloggers mediocre.
Instead, opt for long, detailed articles that will help your readers and prospects and increase your credibility. Understand that, and you will already be above 90% of the marketers and bloggers on the web today.
21) “8 out of 10 people will read your title, but only 2 out of 10 people will read your article” (Source: Copyblogger)
It doesn’t come from me, but from Copyblogger, also one of the biggest marketing sites in the world. By reading this sentence, you therefore understand that the title is essential if you want your content to be read. You can do this with this guest article I wrote for Social Media Pro.
I list you no less than 20 powerful titles in it, which will help you to hypnotize visitors and readers.
22) 23% of online time is devoted to blogs and social networks (Source: Mashable)
Almost a quarter of the time people spend online is spent on these two channels … wow.
You know what ? Your ideal prospect is reading someone else’s blog right now, sure … so why should it not be yours? 😉
23) Social media sharing strengthens the credibility of your blog (Source: Social Marketing Writing)
Hence the importance of producing good content (even high quality content as I speak in this article) to obtain maximum shares … this is the principle of social proof.
24) 43% of Internet users tend to scan articles (Source Hubspot)
What does it mean ? Quite simply, there are people who don’t read your articles nicely in order … but who read your title, the beginning of your introduction, and then browse your article, looking for a subtitle that might interest them.
They read diagonally, do anything, and miss out on all the important things you mention … it’s terrible.
If you want to know how to prevent these scanners to harm your blog, that’s good. There are several solutions for articles that are read, shared and commented on more effectively.