Influencer marketing is gaining more and more importance in communication strategies. Today, brands want to better control this leverage and, in this sense, it may be wise to internalize its influencer marketing strategy. Let’s see together the 3 steps to get there. You will see it, with the right methodologies and THE right tool everything is possible!
Why is it interesting to internalize influencer marketing?
Internalizing influencer marketing has several benefits:
- By internalizing, you have a better mastery of your strategy.
- You are in direct contact with influencers and can build a long-term relationship with them.
- You have no costs related to the margin of the marketing influence agency and can therefore invest more budget in influencers.
- Finally, you reclaim the given and go further in analyzing your results.
Now let’s see the steps to get there!
1: Refine your needs and goals
First essential step: identify your influencer marketing needs and objectives.
It is important to start setting your goals.
Why do you want to do influence marketing:
- Increase your brand awareness;
- Develop your sales;
- Improve your e-reputation;
- Create commitment around your products and services …
By the way, think SMART for your objectives (Specific Measurable Ambitious Realistic and anchored in Time).
Once the objectives are clearly set, also determine your budget …
How much budget do you spend per year on influencer marketing?
And vis-à-vis your needs and goals, how many influencers do you work with?
Internalizing marketing influence is interesting even from 5/6 influencers per year.
2: Implement your strategy
With your goals and budget clearly defined, it’s time to put your influencer marketing strategy in place.
In relation to your objectives but also to the image you want to convey, draw the portraits of typical influencers that you want to work with.
What themes? What editorial lines? What values? What sizes of communities (mostly micro-influencers or top influencers)? What commitment to their communities? …
Also remember to list all the material you have internally to feed your strategy: content texts, videos, blog, podcast, in-house expert to highlight …
This will help you give material to influencers.
Finally, plan your various actions over the year to have an overview and manage your campaigns effectively.
Example : you have an event in April, plan an influencer marketing action in February / March to communicate about this event.
3: Equip yourself with an influencer marketing tool and organize yourself internally: Reech Influence Cloud
Now that your strategy is in place, it’s time to equip yourself with a tool to help you drive your influencer marketing.
Reech, an expert company in influence marketing, that we have been following for several years, has launched its new technological offer: Reech Influence Cloud.
It’s a SaaS offer completely modular according to your needs.
Reech Influence Cloud supports you in all the stages of your influencer marketing strategy, regardless of the size of your business.
And if you are an influencer marketing agency, technology can also help you improve your services.
The tool allows you:
- To identify and qualify influencers.
- Activate and frame your influencer marketing campaigns.
- To amplify your campaigns.
- And to measure your performance indicators in real time.
The objective: Make you as efficient as an influencer marketing pro and save you precious time by bringing together all the elements necessary to manage an influencer marketing strategy in a single interface.
Let’s go into a little more detail.
3.1: Identify and qualify influencers
Reech has a multi-network base of 7 million influencers in England and internationally. With the tool, you can identify which ones align with your brand DNA. It is possible to sort by theme, by social network, by audience profile, by community size, etc.
3.2: Activate and frame your influencer marketing campaigns
Once the right influencers have been identified, you can contact them directly from the platform and offer them your campaign. Big time savings thanks to the centralization of exchanges on Reech Influence Cloud.
All stages of the relationship are possible, from the first contact, to contracting and payment of influencers, including the creation and distribution of content.
3.3: Amplify your campaigns
The platform also allows you to amplify your campaigns on social networks. Amplification is sponsoring the influencer content on their behalf. This significantly increases the audience and performance of your campaigns.
3.4: Measure your performance indicators in real time.
Reech Influence Cloud gives you access to key data for monitor your performance in real time. It is thus possible to follow the return on investment of your actions, the audience reached, the engagement rate and much more. You can even analyze the performance and voice share of your competitors.
By setting up Reech Influence Cloud, you are not alone either, a custommer success manager is assigned to you to help you take control of the tool and advise you on everything related to marketing influence.
Internalizing does not necessarily mean that you do everything yourself, it means that you develop your expertise and take back power 😊
A 100% tailor-made solution
It is important to specify that it is a solution which adapts as well to SMEs which solicit 5/6 influencers per year as to large companies.
Yves Rocher has also taken the plunge, here is a return from Léa Fischer, social media manager:
“We discovered the Reech Influence Cloud solution while it was still in the testing phase and were won over by its modularity. Yves Rocher’s primary objective was to help employees from all countries find the right influencers to involve in campaigns. For that, we needed a simple solution, which allows the teams to select them on the basis of precise search criteria, in phase with the objectives. Next, we needed to monitor the performance of our actions and the solution makes it possible to measure very concretely the impact of these campaigns. Now that we have identified the right influencers with whom to collaborate, trained the teams in the tool, we do not we just have to launch our first campaigns! ”, Léa FISCHER, Social Media Manager Business Development and Social
And the price?
As the Reech Influence Cloud solution is modular, the price of the license is determined according to the functionalities required and the number of users. Contact Reech for a tailor-made proposal.
Get started in internalizing your influencer marketing too
You now have the keys in hand to take action! It is possible to request a demo of the tool by the Reech teams, do not hesitate to visit their site to find out more.
To do this, follow the link below:
Reech Influence Cloud
Article written in collaboration with Reech