The storytelling of your company is an effective communication lever that will allow you to differentiate yourself from the competition and present your services in an original way. Here are 3 tips to build a captivating and impactful story!
1- Define your target
Before telling a story, you have to set the scene, the context and the characters. It is essential to know the specifics of your target: who are you targeting? (buyers, users, influencers, partners, prospects, etc.), what are its characteristics (industry, location, turnover, etc.), what is it looking for? From there, you can determine what tone and style of language to adopt to achieve it. To convince your audience and gain their adhesion to your brand, play the emotion card, stimulate desire, create envy!
2- Set the stakes
Put yourself in the shoes of your customers and explore narrative tracks that will allow you to get to know them better. Take into account their expectations, their needs, their areas of interest and then develop the advantages or solutions that you offer to resolve their frustrations or problems. This step is strategic as it will provide you with invaluable information on how to get your messages out and engage your audience. Attention to the coherence of your speeches, in no case, you should not extrapolate or lie at the risk of losing all credibility.
3- Take care of the bottom
The idea is to build a universe around your business through a series of facts or events related to it and to give them an emotional impact. In this way, your target will be able to identify with your story, share your passion and recognize themselves in the values you advocate. Do not hesitate to alternate formats (videos, podcasts, animated gifs, articles or even visuals) to tell who you are and what you do. By unleashing your creativity on engaging media, you will gain visibility on social networks. So, bluff, innovate, captivate!
A beautiful story is not forgotten when it touches the hearts of the public and combines sensitivity and authenticity. To make yours a success story, don’t forget your raison d’être and your ethics.