Business stories fascinate me enormously. This is why I have the pleasure today of sharing with you 30 short, but effective business stories to tell in the evening …
You will find in this article stories of more or less famous companies, brands and personalities strewn with crisp anecdotes that you probably ignore.
These stories are useful for motivating, inspiring, surprising and convincing. Convince that it is possible to succeed even when everything seems lost. That it is also possible to pack without necessarily respecting the rules of the established order …
These stories prove that success is within everyone’s reach and that true genius often comes from the unexpected or from simplicity …
storytelling has already been beautifully tackled by the excellent Sophie
Gauthier, the Contentologist (Click here to read his article).
This is why I wanted to offer you, dear readers, something different but nevertheless complementary which would be able to convince you of the power that a simple story can offer!
Here are now 30 surprising business stories to discover or rediscover. Let’s go !
1 # – Amazon: Books online
This is the story of a company that started out in a garage. Based in the suburbs of Seattle, this company sold its first book online in 1995. The fortune of its creator, Jeff Bezos, is estimated in 2019 at more than 131 billion dollars.
2 # – LEGO: A simple carpenter…
It is the story of a carpenter who, after having overcome the worst difficulties like the fire in his toy factory twice and the death of his wife, still manages to build a huge empire worth today a real fortune.
3 # – Apple: A world in its own right!
It is the story of a charismatic leader who, without speaking of the technical characteristics of his products but rather of a context or a universe, manages to create a prestigious and legendary brand. With Apple, the hero of the story, it’s the customer!
4 # – Le Slip Français: Briefs and men
This is the story of a polite boy who has been unemployed for 15 days who bet to be able to sell 100% made in England briefs. He started with 600 briefs in the colors of the French flag and then made 40,000 euros in turnover in 4 months.
5 # – Twitter: After a good baking …
This is the story of two men who, coming back from a boozy evening in 2006, imagine in a car and at 2am the idea of their website. Less than 10 years later, the company’s turnover is estimated at $ 1.4 billion.
6 # – Airness: Persistence embodied
This is the story of a man who sees his dreams shattered due to a serious accident. After 12 knee operations and after abandoning his dream of becoming a professional boxer, he created a brand that would later be worth millions of euros.
7 # – Nintendo: Card games…
This is the story of a Japanese company that initially only made games … cards! Thanks to this activity, this company created in 1889 by Fusajiro Yamauchi has built a solid reputation. Today, Nintendo is unbeatable.
8 # – Varilux: Do you see anything there?
This is the story of a young engineer passionate about optics who embarks on the development of an ophthalmic lens that allows you to see at all distances. No one believed in his concept, except himself. He is the inventor of Varilux progressive lens.
9 # – Nike: A $ 35 logo
It’s the story of a brand whose comma logo was purchased for only $ 35. Nike offered in 1983 to the creator of the Carolyn Davidson logo a diamond ring engraved with its famous comma and 500 shares of the prestigious firm.
10 # – Christian Audigier: The real Storytelling Master
This is the story of a young designer from the south of England, very gifted in storytelling, who moved to Los Angeles in 2000 with $ 500 in his pocket. After making friends with celebrities, he became a multimillionaire thanks to his clothing brands directly sponsored by the stars.
11 # – Shanty cookies: Yum!
It is the story of a young woman who for a long time did not know what to do with her life. By selling cookies with personalized words written on them and through very offbeat marketing, she managed to sell 1 million cookies in 2017 alone.
12 # – Lacoste: Right in the dungeon
This is the story of a talented tennis player who, in the 1920s, had a lot of cotton shirts made in an airy mesh for his own use in order to better withstand the heat on the playing field. A real revolution for the players of the time who died of heat in their unsuitable outfits.
13 # – Elon Musk: Tony Stark, but in real life
This is the story of an introverted and persecuted student in school who, once grown up, launches Paypal, Space X (rockets) and Tesla (electric cars), among others. He always knew how to bounce back, despite many failures. He now wants to colonize Mars.
14 # – Walt Disney: Naughty Oswald!
This is the story of a company that produces animated short films for children and that goes bankrupt. In 1923, the Disney Brothers won a contract to produce 12 films. A legal problem surrounding the character of Oswald the lucky rabbit forces them to quickly create a new character: Mickey Mouse.
15 # – Deezer: Is it all legal?
This is the story of an entrepreneur who launched Blogmusik in 2006, a site that offers free music listening. For obvious copyright reasons, the site closes but is reborn under the name of Deezer after negotiation with SACEM. In 2015, the site posted sales of 150 million euros.
16 # – YouTube: Did you receive my file?
This is the story of three former employees of PayPal who seek to email a clip, but are unable to do so. They then imagine a site making it very easy to share videos online. The success was immediate and millions of videos are watched every day around the world.
17 # – Jared Fogle: The slimming diet
This is the story of a 21 year old American who lost 111 kg in less than a year while eating only at Subway. Jared Fogle is not the founder of Subway but has been instrumental in popularizing the famous restaurant chain.
18 # – Alibaba: And the 40 failures
This is the story of a man who collected chess. He failed the Chinese equivalent of the BAC 3 times, then was failed 10 times in the Harvard entrance exam. He also applied unsuccessfully for more than 30 jobs. This man is the founder of Alibaba and also the richest man in China.
19 # – Vogue: You’re fired!
This is the story of a woman who was fired after 9 months of experience as a writer for Harper’s Bazaar magazine because she did not understand the American market. After a difficult period, she persevered and then became editor-in-chief of Vogue US magazine. (1 million copies monthly)
20 # – Airbnb: Mowed roommates
This is the story of 2 roommates who in 2007 did not roll for gold. One day, all the hotels in the city sold out because of a conference. They quickly designed a website that offers beds in their apartment and collect $ 1,000 from the first week. Airbnb was born.
21 # – The Ocean Cleanup: The philanthropy
This is the story of a young man who interrupts his studies in space engineering to devote himself to cleaning the oceans with a system of buoys capable of capturing waste in order to store it in a floating tower. This system for recovering plastics from the oceans has won it numerous awards.
22 # – Yo: Minimalism…
This is the story of a 16 year old young man who invented a fairly minimalist application allowing him to simply send a “Yo” to his interlocutor. This boy hit the headlines after raising $ 1.5 million on Kickstarter, the famous crowdfunding platform.
23 # – Thomas Edison: Light on every floor
This is the story of a man who gets fired from 2 jobs and who is overwhelmed with being too stupid to learn anything. After 1000 unsuccessful attempts, he still manages to finally make his invention work: the light bulb.
24 # – Lunii: It’s only for kids
This is the story of the crazy bet of 4 young entrepreneurs who dream of seeing the world a little better every day and who make stories to develop the imagination of children. The children choose a hero, a set or an object and Lunii conceives from these elements a real story and then tells it to the child.
25 # – Flyboard Air: What! Does this thing steal?
This is the story of a former jet ski pilot, twice world champion and 7 times European champion, who, in perfect self-taught, designs the Flyboard Air. It is a kind of jetpack that offers the possibility for man to realize the dream of flying vertically.
26 # – KFC: The perfect retraining
This is the story of a colonel who started working at the age of 10. The rest of his life was littered with failures. After a failed business creation and a legal career ended because of a fight, he decides to open a restaurant that offers specialties from the South of the USA such as fried chicken …
27 # – Google: Great hard workers…
It’s the story of 2 young American computer-loving students who met in 1995. They worked around the clock on a high-performance search engine project. Despite many efforts, no one believed in their project. Today, it has become very difficult to do without Google …
28 # – Cadillac: The adventurer
This is the story of an adventurer who founded Fort Pontchatrain du Détroit and the parish of Saint Anne in 1701, where it later became the city of Detroit. In order to pay homage to the adventurer who founded this city, an automobile company then took the name Cadillac in 1902.
29 # – Auchan: The ancestor of SEO
This is the story of a man who opened his first store in 1961 in Roubaix in the Haut-Champs district. To appear in first position in the directories, the name Auchan was retained.
30 # – Dassault: Code name Char Dassault
This is the story of Marcel Bloch who in 1944 was deported with his family to a concentration camp for refusing to collaborate with the enemy. At the end of the war, he changed his name to Dassault which is a reference to the nickname his brother used in the resistance. Nickname linked to the codename Char d’assault.
31 # – And why not your story?
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