The tools of web writing are not just a keyboard and a screen connected to WiFi. Your briefcase should be a little better supplied!

For writing proper it is better to have a good dictionary at hand and a Bescherelle under the elbow. But quality content marketing requires other actions. As a web editor, I need many tools to guide my choices, gain efficiency and productivity.

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Here are 30 tools for web writing that you need almost every day. They are all available for free, although some are quickly limited in this version.

Here is my web writing toolkit.

Web tools for better writing

1 # Larousse online

To check certain words, an online dictionary like Larousse is essential. It specifies any difficulties, such as invariable words, intransitive verbs or plural agreements.

It also offers a proofreader, a “conjugator”, bilingual dictionaries and an online encyclopedia. A reference within the tools of web writing!

2 # Synonymo

The free Synonymo website allows you to find all synonyms and antonyms for a word. Very simple, practical and exhaustive, it is a perfect tool for daily web writing.

The synonyms and antonyms proposed are classified in alphabetical order, without precision of concordance and with meanings which are sometimes a little distant. Synonymo then allows you to find the word you have on the tip of your tongue …

3 # Hemingway Editor

Hemingway Editor is a web service that corrects your style and syntax. It helps you to reveal the substance of your unadorned message. It will highlight the parts of your content to improve to make it more intelligible.

Even if it doesn’t necessarily target web copywriting, it applies perfectly to it. Hemingway highlights your adverbs, extra words, passive or too long sentences. But it turns out to be super demanding, maybe too much.

4 # TextAlyser

With its interface … how to say … sober (and then, I really like the question marks instead of accents :), TextAlyser is a very useful website for web writing. By copying and pasting your text, it will count the number of words, different words, characters, repetitions of a single word and expressions… It will also calculate a readability index, the average length of sentences…

TextAlyser will highlight the most used words and expressions by specifying their occurrence and frequency. It allows you to see how our keywords are represented and whether the lexical field is well covered.

5 # Positeo

Positeo is a website that allows you to see if your content is duplicated or plagiarized. It shows you the level of correspondence of your web copywriting with other web pages. Just copy and paste your text or enter its URL address. It provides you with a percentage and indicates the most frequently used terms. It’s better to put only one paragraph, otherwise it tends to crash 🙁

The screenshot that I put here as an example shows that my last article on this blog WebMarketing & Co’m was totally and entirely plagiarized by another site. Unfortunately this happens too often…

You are going to tell me that you are not plagiarizing and that such a site will teach you nothing. Well, think again! We sometimes have the impression of writing unique content and then we realize that we are using the same formulations as others, which affects good SEO. This is especially true on highly treated subjects. This happened to me recently for articles dealing with legal regulations such as “What to visit in Petaouchnok”.

6 # Word2cleanHTML

When working on web writing in Word or other word processing software, it must be cleaned before copying and pasting into a CMS. Otherwise, you will end up with an extremely complex extension code that will spoil your SEO.

Word2cleanHTML does a good job of cleaning up and converting your content to clean HTML. On proofreading, we still see a few shells. But without being a code specialist, I find that it is very quickly deleted.

Otherwise, you can pass the text in the notepad to remove any layout. To be faster, I copy it to the widget in my browser’s search bar. And voila !

7 # The Most Dangerous Writing App

For all those who dream of gaining speed in writing, The Most Dangerous Writing App will grant your wish. But beware, this is the most evil of web writing tools! You determine a given duration (between 3 minutes and an hour) or a number of words (between 75 and 1667) to write an article on the site. If you stop typing for a few seconds, your content disappears.

This website therefore requires you to constantly feed your text. No time to check your emails or think, or even to document yourself. You have to type. I’ve tested it a few times, but it’s too much stress for me! Notice to the most intrepid…

Web writing tools to boost SEO

8 # Google Keyword Planner

Indispensable for web writing tools, the Keyword Planner allows you to find keyword ideas by entering an expression. It gives a whole series of ideal suggestions on the Google search engine. They will help you define a long line capable of improving your web copywriting. You have to base yourself on the volume of research volume and the competition.

Since you have to register an Adwords campaign to access the web service (and enter your bank details), more and more people are looking for an alternative. Keyword Tool is not bad. But the free version does not give data on search volume, CPC and others.

9 # Yooda Insight

As another alternative to the Keyword Planner, Yooda Insight is really interesting. It presents the precise figure of the search volume, unlike the Google tool which gives only one slice. You have to open an account, even if the internet tool is partly free.

You can also make an analysis of the natural referencing of your site or those of your competitors. You will see an estimate of SEO traffic and the number of keywords positioned. It is also possible to see which sites are leaders on a specific theme.

10 # Übersuggest

The Übersuggest keyword generator provides you with an alphabetical list of keywords. Just note your main keyword and specify the language and country.

In the list of expressions provided by Übersuggest, it is more than necessary to sort out the wheat from the chaff. On certain topics, all it will do is add to your keyword a list of cities or departments. Interesting tool therefore, but only in addition.

11 # Answer The Public

Don’t be fooled by the “Mônsieur” on the home page. Answer The Public is an online service that will display your keyword in all forms: questions (how, why, when, where …), prepositions (for, like, with …), comparisons (like, and, or … ) …

Answer The Public is useful for SEO in your web copywriting. It is also useful for working on the editorial charter, finding ideas for blog articles and establishing an internal network. Unfortunately you will not get answers on all types of requests; they must remain wide enough.

12 # Yoast SEO

Under WordPress, the Yoast SEO plugin is an essential tool for web writing. It allows you to easily improve your SEO, even if it is limited to the free version. Just enter a main keyword, enter the title and meta description tags.

Yoast will tell you if your content is readable and correctly optimized according to a set of criteria: repetition of the keyword, length of the text, presence of an image … Having all of your green lights is a good basis for good optimization.

13 # SERP simulator

The SERP Simulator is a free online tool to check the correct length of several tags in your web copywriting. You can copy and paste your URL or directly the title and meta description.

It tells you if they are too long or too short. Rather than considering the maximum number of characters, it calculates the number of pixels in Google’s display. The Simulator also gives you an overview of the Google snippet. In the end, the tool is quite precise.

The fact remains that recently, the meta descriptions have been lengthened (in this case doubled) by Google and that the web tool is not yet up to date …

14 # 1.en

The 1.fr web service is a precious tool to enrich your lexical field. By subscribing to a free account (very limited), you copy and paste your text. The site tells you which lexical fields are represented and if their expression is mentioned.

Then it presents you with an optimization report. It shows you the scores of the evaluation of the text on the shape and the background. Then it presents you with a list of missing words. It is the latter which is very useful for boosting your web copywriting by integrating the terms mentioned as best as possible.

Internet services for perfect illustrations

15 # Pixabay

The Pixabay online tool is one of the world’s largest databases of free royalty-free images. You only need to open an account if you want large format illustrations, but it’s still free.

In French, Pixabay offers a wide variety of good quality photos and other visuals. For iconographic research, you can also use Google Images using the usage rights criteria.

16 # Giphy

For fans of cute cats and others too, the Giphy website is a reference for animated GIFs. Its search engine allows you to quickly find the one you need. Gifs are tagged and classified by categories and sub-categories.

You can get it in multiple ways: copy the link, share on social networks, download or get an embed code. A real must for web writing tools!

17 # IconMonstr

To integrate icons, my favorite site is IconMonstr. They are of high quality, free and free of rights. You can download them in different formats: Svg, Eps, Psd, Png and Font.

You have to do your research in English or look for new products. The navigation on the site is not the most obvious and the search by keyword not very efficient. But, the icons are worth it in the end!

18 # Canva

Canva is a web service that allows you to create graphic creations very simply. There are a large number of models to customize. We can have a lot of fun in the free version and in French.

To make creations, you have different types of illustrations: photo montage, slideshow, Facebook cover, business cards, infographics, calendar … When you are not familiar with image editing software, Canva is really great.

19 # Gadwin PrintScreen

Gadwin PrintScreen is free to download. It makes it easy to take screenshots. With one click, you save the entire screen or a specific area in a dedicated file on your computer. You can do some editing, like adding comments or blurring parts.

He was the one who made all the screenshots for this article. I made you a screenshot of the screenshot of the tool that appears on the screen 🙂

20 # TinyJPG

To avoid unnecessarily slowing down your website, it is important to optimize its image before putting it online. However, care should be taken to choose from web writing tools those that maintain good image quality. For this, I use TinyJPG.

This free online service allows you to compress up to 20 images at the same time. It works for JPG and Png formats. Simple and efficient !

Online promotion support tools

21 # Hootsuite

Like Buffer, Hootsuite is a planning service for social media posts. Very useful for your content marketing, it allows you to spread your posts and take advantage of the best publication times. It also allows you to value the curation work you do.

In its free version in French, you can connect up to three accounts and program (only) 30 messages. You write your message and define the time and day of publication. A safe bet for web writing tools!

22 # Zapier

Zapier is a web service that links your social networks and also different tools (Google Calendar, Evernote, Trello, Gmail, etc.). You define processes that will automate a large number of tasks. In its free version, you can define 5 processes for 100 tasks per month.

For example, publish your articles or the RSS feed of your favorite blogs on your social networks, save attachments of emails received in Google Drive, be notified of Trello activities, create an Evernote note when mentioned on Twitter …

Unlike its main competitor IFTTT, Zapier allows you to use multiple accounts on the same network, such as multiple Facebook pages. It takes a little time to configure everything, but when everything is in place, it is an incredible time saver!

23 # Gramblr

Instagram is a mobile app that can only be managed on smartphones. Cannot post photos from your computer, which I find to be more convenient. To do this, you have to go through another solution. It is possible to use Hootsuite, Buffer or Later, but with push notifications on mobile.

To really work without a smartphone, there is Gramblr. It’s a free, simple desktop app. You just need to open an account. You can add filters and complete the description of your publication.

24 # MailChimp

MailChimp is an email manager that is one of the irreplaceable tools of web writing. It allows you to administer a subscriber database, create newsletters and send them. It offers a free base for up to 2,000 registrants.

With an account, you have access to different email templates allowing you to carry out campaigns very simply. Your subscribers can register directly on your blog once you have installed the necessary plugin. You have several statistics to analyze the performance of your emailings.

Organizational help web writing tools

25 # Feedly

Feedly is arguably the most powerful web watch tool. It allows you to create different lists according to the subjects which interest you. It’s great when you manage several blogs with very different themes.

It’s a very complete aggregator. You collect information from keywords, web addresses, social accounts or RSS feeds. You can make them into playlists.

26 # Google Trends

Google Trends is the perfect web tool for tracking trends. If you want to post while surfing a fashion, it will give you the right subject.

You can see how popular an expression is. You can also compare up to 5 keywords to make an informed choice. A classic among the tools of web writing!

27 # BuzzSumo

BuzzSumo is a web tool that lets you know what content is most shared. You just have to note a theme by specifying the period concerned and that you target the sites in French. You thus have the content that has been the most shared on a set of social networks: Facebook, LinkedIn, Twitter and Pinterest. The free version is however limited.

Thanks to BuzzSumo you will be able to discover the trends in a given field and the most followed influencers. You can also find inspiration there, see what type of title, subject and content performs the most.

28 # Google Analytics

Google Analytics is the ultimate tool for analyzing the performance of your blog articles. It allows you to find out what appeals to your readers the most and thus to orient future content.

The figures provided are the number of visits, unique visitors, page views, bounce rate, real-time traffic, audience characteristics, etc. You can also export your statistics for further analysis.

29 # Evernote

Desktop and mobile application, Evernote saves ideas and information from the web. A standard of web writing tools! You gather all the material (web pages, photos, videos …) so that you can then make blog articles or other types of project.

Everything happens in the form of notes that fit into a notebook. The Evernote French-speaking service offers you the possibility of making your own rankings. You can also find your notes via the search engine.

30 # Trello

Trello is an existing project management internet platform in French. It’s great for running a blog, especially with others. The different phases of the editorial calendar are then specified on a digital version of a post-it table.

You define the different stages of the process (for example, brainstorming, definition of the subject, writing, proofreading, validation, publication, Facebook sharing…). Each is represented by columns and each blog post by a map. It is possible to involve several people who can interact with messages or by completing the map.

Now that I have revealed all my secrets to you with these 30 web writing tools, it’s your turn! What is the must-have for your toolbox?