As you have known, for several years now, in application of the ePrivacy directive, Internet users must be informed and give their prior consent to the deposit and reading of certain tracers (cookies for close friends). The CNIL has recently reinforced matters by specifying that their acceptance or rejection should be as easy to choose as the other. Sites have up to 1er April 2021 to comply. Discover, with us, how to get in good standing simply …

Until now, for CWT Advertising & co’m, we used the WordPress plugin “GDPR cookie consent”. But over time, it showed more and more its limits. The CNIL’s announcement associated with the limits of this plugin made us decide to rethink everything about the management of consent around cookies on our site.

Google Loves Me Workshop

We also took advantage of this change on our site to set up Google Tag Manager.

This tool, which I recommend, allows you to easily manage your various tags without having to touch the code of your site.

Once installed, just log into Tag Manager to add any tag to your site. If you want to learn more about Google Tag Manager, you can read this article: 10 Reasons To Use Google Tag Manager Now.

Once Tag Manager was installed and all our tags (Analytics, Facebook and so on) uploaded to it, we opted for Axeptio for our consent management tool.

Implementation of Axeptio for the management of cookie consent

Axeptio has a free offer which allows you to manage up to 2 cookies / tags which may be sufficient depending on your site. For our part, we took the classic offer which allows us to manage up to 300,000 consents per month on a basis of 150 € per year.

The implementation is very easy, once your account is created, you must configure your cookie management widget.

Select the configuration from the following options:

You now have to customize the display of your widget, Axeptio will accompany you step by step.

1time welcome screen step: Here you can customize the texts and visuals of cookies. By default Axeptio will offer you this version:

You can also customize the colors and the visual.

2th step: identify and list the cookies you use on your site.

Before moving on, you must list all the cookies you use on your site in order to integrate them into Axeptio. You have several solutions for this: in the “applications” tab when examining the code, or by using the BuiltWith extension on Chrome. You have the details of the steps explained here.

Example with the BuiltWith extension:

In our case, we will have:

  • Google Analytics.
  • Facebook Pixel.
  • Pinterest Pixel …

3th step: Add a cookie information screen

Once your cookies have been listed, you have to add the information screen on cookies, you have the choice between an information screen that does not allow the user to select cookies by cookies acceptance and another allowing just do it cookies by cookies.

I have opted to leave the choice to the Internet user to select cookies so the option “we present you our cookies”:

Once the screen is created, you can add your cookies to it. Axeptio recognizes the main cookies, but you can easily add others.

Just click on “add a new cookie”

Then select the cookies that are on your site.

Once selected, they appear in your widget:

And you can customize each cookie:

If necessary, you can use this page which details the procedure for adding cookies.

4th step: Online posting of cookie consent on your site

Once everything is properly configured, you have to integrate the code on your site and then publish. And that’s it 😊

Note that Axeptio also has tools to help you manage the collection of marketing consents (newsletter, competition, etc.), the collection of contractual consents and to create your identification sheet for your data protection officer.

To comply, you too, go to Axeptio

Meeting with Axeptio

To go further, we met Laurent Thomas, co-founder and CMO Axeptio.

Hello Laurent, can you introduce yourself?

I am Laurent THOMAS, and I am the co-founder of Axeptio, the CMP (Consent Management Platform) that you have just presented above 😊 I am in charge of marketing, communication and UX design.

How did the idea to launch Axeptio come about? Since when has the solution existed?

It was during a conference organized by our incubator (in 2017) that we first heard about the implications of the new regulation in terms of user consent.

Coming from e-commerce, web marketing and web development, we were immediately struck by the scope of the work for companies: obligation of information, proof of consent, upgrading of prospect and customer databases, etc. . The trigger was the explanation of Maître England CHARRUYER about the time stamp and the historization of consents.

We know how long it takes to set up minor features on websites or business applications. We know the congestion of IT and marketing schedules. This requirement then seemed to us excessive and inapplicable on a large scale. Unless…

Unless we develop an external, stand-alone tool that can be integrated into all sites to collect consents in a secure and compliant manner. We had just invented the first consent-as-a-service platform.

Where are you today?

Axeptio is now installed on several thousand websites across Europe.

Our clients are varied: local shops, startups, SMEs, associations, large groups. Major references trust us such as: Prestashop, Carrefour, IKEA, ENGIE, SNCF, Jacadi, Swile, Société Générale …

This year, we want to intensify our international presence, and develop new exclusive features.

The CNIL has announced new rules on cookies, what should we learn from this announcement?

As part of its action plan on advertising targeting, and after a phase of consultation with online advertising professionals, the CNIL adopted two documents, ” Guidelines ” and an ” recommendation “.

By adopting these documents, the CNIL wanted clarify two fundamental rules for the protection of Internet users :

  1. The need to provide information on what your cookies actually do
  2. Refusing cookies should be as easy as accepting them

How to get in good standing?

This announcement does not change anything for Axeptio customers since these 2 new recommendations are already present in our tool. It’s in Axeptio’s DNA: to demystify what is behind these “bits of code”, and respect users by giving them a REAL choice.

On the other hand, other competing CMPs will have to make ergonomic adjustments as many continue to extort consent to maximize opt-ins for advertisers.

What is the difference with the 3 offers offered by Axeptio (management of cookies, marketing consents, collection of contractual consents)?

On a website, several types of personal data can be collected and these different products from the Axeptio range provide answers:

  • Cookies: Most third-party scripts use Internet users’ IPs to function. Our console therefore makes it possible to obtain consents in order to be able to deposit them.
  • Marketing: to send your newsletter, your magazine, or SMS, you also collect personal data. We therefore provide widgets to put in your forms to collect consents while logging them.
  • Contracts: CGV, CGU, NDA… we regularly need to obtain consent for these legal documents. That’s the whole point of this latest product.

What are the prices ?

We offer a free formula that allows 80% of websites (often showcase sites) to comply without spending a single euro! Then we have a 15 € / month plan and an unlimited 99 € / month plan reserved for digital communication professionals and advertisers with many sites.

What is the future of cookie management?

There is a lot of talk at the moment about the “end of cookies”. Why ? Mozilla’s Firefox, Brave, and Apple Safari browsers block third-party tracking cookies by default. Google plans to move in this direction for its Chrome browser, but as part of a 2-year action plan.

But beware, only third-party cookies are affected:

  • Third-party advertising tracking cookies in the first place. This therefore threatens the publishers of websites living off online advertising and having entrusted the monetization of their spaces to one or more third-party networks. The retargetting campaigns operated by advertisers also seem more uncertain.
  • The audience measurement cookies third parties deposited by your solution providers.

Are not therefore NOT concerned:

  • The cookies deposited by in-house solutions installed directly on your servers (audience measurement, online chat, marketing / UX widget, AB testing, etc.)
  • The internal technical cookies (user authentication, management of language preferences, etc.).

So you will still need a CMP like Axeptio to collect consent on your site.

A word for the end?

Marketing evolves: there will always be companies that continue to believe that to know the customer you have to look over the shoulder, and on the other hand, the brands that have perfectly grasped what the future holds. marketing will be done with customers who agree to make themselves known. At Axeptio, we obviously advise you to get used to these new practices as quickly as possible.

Thank you for taking the time to talk about us on your excellent blog 👌 🙏

Article written in collaboration with Axeptio.