Work on its natural referencing may seem tedious. That’s why I suggest 5 concrete actions to do right away to optimize your natural referencing. Whether your site is only a few months old or older, it’s time to take these actions …
I’m not going to talk to you here about how to choose your keywords, we will assume that you have already chosen them. This is research work which alone deserves a dedicated article. I’m going to show you actions that I’ve taken on my first blog myself. They allowed me to gain several pages on Google very quickly. Here are some simple actions to put in place to optimize the natural referencing of your site.
Improve your SEO by optimizing your URLs
When we write our articles, we often have the head in the content, we publish and we forget about itoptimize our URLs for SEO. And yes, if you use WordPress as CMS for your site and you have made the necessary settings in the permalinks menu, the URL automatically takes the title of your page or of your article.
Edit your URLs
Your page may have a relatively long title with small words that do nothing for SEO. If not add unnecessary length to your URL. For example, the title: “Ô Grain et à mesure: a bulk grocery store to combat overpackaging”Would give an extended URL with lots of little words like: and, à, une, en, pour, le.
If we want to reference this article on the name of the grocery store, we can replace the default URL with this: https://monsupersite.com/o-grain-et-a-mesure. So the URL is optimized on the expression “O grain and as you go”.
Make 301 redirects
Attention, it is essential to take some precautions if you modify your URLs after publication. Google will continue to reference your old URLs for some time and you will end up with pages that read: “Error 404 – page not found”.
If you do not want to lose the SEO benefit of existing pages, it is essential to tell Google that your page address has changed permanently. And, when a visitor clicks on the old URL, they must be automatically redirected to the new URL. To do this, a 301 redirect must be performed.
Do not panic ! To perform a 301 redirect, simply edit the htaccess file. Either using a plugin that performs 301 redirects like a big one and integrates them into the htaccess file. Either by editing the htaccess file via the menu Yoast seo plugin. Or if you are using another CMS, you can edit this file directly on your server.
Example of a 301 redirect to insert into the htaccess file: Redirect 301 / my-url-was-not-terrible / https://www.monsupersite.com/celle-ci-est-beaucoup-mieux/
Warning ! A bad handling being quickly arrived, save this file well before modifying it.
Optimize your html titles and tags
When we look at the example above: “Ô Grain et à mesure: a bulk grocery store to combat overpackaging“, It’s not a great title because it’s too long. Then, if you want to be well referenced on the term “Ô grain et à mesure”, it is preferable to place this expression at the head of the sentence. Which is the case, so that’s a good point. It is important to place your keywords as often as possible at the beginning of the sentence. Provided that it is justified, and that it is not only to please Google.
Just like, it’s important to place your keywords in your h2 titles, in the alt attributes of your images, and also in your links. At all costs, avoid making links on “Click here”. Prefer to mention the name of the site to which you want to redirect your readers, or write a word that will be relevant to your SEO. For optimize SEO of the content of your site, you can help yourself Yoast SEO plugin on WordPress.
Be careful though! Don’t over-optimize, think first of all that your content should appeal to your readers. This is what matters most. Make quality by seeking to optimize the seo a little.
Optimize the loading time of your pages
It is important to take into account the loading time of your pages. Even if you tell yourself that that’s not what will make the difference. In fact, yes, a little anyway and a lot in some cases. Because user experience can be very bad if the page takes a long time to load. And, Google increasingly takes into account the user experience. To test the speed of display of your site, you can go to the Gtmetrix site.
Compress your images
To improve the display time of your web pages, it is necessary to make a few basic adjustments. There are many reasons why your site may be slow to display. However, one of the most common reasons is the resolution of your images. So you have to start by compressing them.
Indeed, on a blog for example, you often have 1 main image that is displayed per article. Depending on the number of articles displayed on your home page, you may have many images that interfere with the display speed of your site. There isWP-Optimize extension on WordPress which can manage the compression of your images automatically.
It is also possible to do it yourself, and thus be sure of the result. However, it all depends on the number of images on your site. If you have 5000, good luck doing it by hand.
Update your short articles to optimize your SEO
If you are like me when I started, you may have started by writing very short articles. Yes, when I started I told myself that it was better that I write a short and imperfect article right away rather than waiting for the day when I would write a crazy article. So I wrote my first article which was 180 words long. Suffice to say that for SEO it is not terrible. But when we start a blog, optimize SEO is not necessarily the first thing we look at.
However, you still need to have a very specific and well-chosen theme in mind so as not to go from rooster to donkey and lose our readers along the way, as well as Google. Because they might not understand what is the subject of the blog in question. So, when you already have a number of articles published and you are more comfortable in writing, you can go back to your old posts. In addition to that, you will show Google that your articles are still relevant.
Optimize your SEO by generating backlinks
Backlinks is super important and that’s what will show Google that your site is popular and popular, because yes it is mentioned! And the best way for me to be quoted is, hold on, do nothing. In any case, to ask nothing. Seriously, if you make quality, good promotion you will make yourself known in this way.
So the question would rather be: How to make yourself known ? You can comment on publications in Facebook groups, share articles that are very popular, you can comment on other blogs, Youtube videos, write guest posts, etc.
By force, if you are everywhere, we will eventually recognize you. It’s a long-term job that takes time, and the payoff doesn’t usually come right away. Unless, if by chance, you are interviewed by a well-known and widely watched TV channel. There, you will immediately have an impact.
Conclusion to optimize your SEO
Referencing is a work to be done over time. While it can be overlooked when starting a blog, there comes a point when you need to optimize it to get the most out of your blog. It would be such a shame to write great articles that are only read by a handful of people due to the lack of time spent on SEO. These 5 actions will help you quickly see improvements in the SEO of your blog. Of course, SEO is a huge area! Feel free to share in the comments your SEO tips to boost the SEO of your site !
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