How to choose a domain name that will help SEO is the question that SEOmoz asked itself. The age of the domain name, extension of it, keyword in the URL … here are 5 criteria to evaluate a domain name …

1 – Age of domain name …

All SEOs will agree that an older domain name will have an advantage over a newly created domain. Buying a domain name registered for more than 3 years will allow you to position yourself in the engines more easily and avoid the sandbox effect.

2 – An exact keyword like URL…

Having a keyword in the URL will allow you to position yourself on it more easily. You will certainly have quality content, an engine-optimized site and a few links, but you will have less effort to obtain positions. Please note, the URL must not contain anything other than the keyword. Example domain: voyage.com, locationauto.com, assuranceauto.fr … A URL like 123voyage.com will not have the same effect: the keyword must be exact without adding it in front or behind.

3 – A keyword in the URL …

If you can’t get an exact domain keyword, you can fall back on a domain name with something other than the keyword in addition to it. For example your brand. This will be less efficient but will still be interesting for SEO. Example: govoyages.com, 321auto.com…

4 – Extension of the domain name (TLD) …

Beware of the choice of extension, a .com will have a better impact in terms of SEO. A .com usually gives more confidence, the engines are no exception to the rule.

5 – Brand in the URL …

Recently Google changed its algorithm to give more weight to brands on certain queries. Why not take advantage of this development and associate your brand with your target keyword to find your URL.

Redeem a domain name …

To obtain an old domain name, with a keyword and a .com extension, unless you are very lucky and have such a domain name, you will have to go through a domain name broker. The best known in England is SEDO

On SEDO by doing a search on the keyword that interests you, there is no doubt that you will find what you are looking for … Of course you will have to be ready to pay the price. The site works via an auction system. The highest bidder will therefore win the domain…

And you, have you already bought a domain name for SEO? What are your returns? Please let us know via the comments 🙂

Source: SEOmoz