In 2017, Facebook tightened its algorithm and revised its criteria for displaying page publications on walls … For all the same reasons that have already been mentioned. The only real way to increase your visibility today is to have (always) more engagement on your Facebook page. I therefore offer you some basic ideas that should meet this primary objective…
1 – To increase engagement on your Facebook page, you need to know your audience
A priori, if they are fans (and even better: subscribers), it is that they have an interest in reading you. Which is already a good point. But that’s not all.
It may sound trivial, but many small businesses ignore this analysis. While knowing the people who follow you is, I would say, the Béaba of managing a page.
- Who are your fans? Man? Women ?
- How old are they ?
- What are their areas of interest? Their habits ?
- When are they most present on Facebook?
By the time you know what they like to “see” on Facebook, you’ve already gone 30% of the way!
2 – Prepare your interventions
On Facebook, freestyle or oneshot ..
It doesn’t pay!
Always meet the expectations of its readers – this is an indisputable opportunity to increase engagement on its Facebook page
You should never forget that Facebook is an entertainment network. Consequently, if you do not adapt your publications to this fact, you risk to tire your community and unfortunately get the opposite effect. Plan on 10% (maximum 20%) of serious / sales or promotion content, against 80/90% of what your fans are looking for or appreciate.
Identify your editorial charter
An editorial charter will allow you to establish objectives, identify publication formats, define an editorial calendar … Elements essential to the success of your actions on Facebook.
The more detailed you go into your analyzes and the solutions that emerge, the more likely you will be able to get feedback.
3 – Have regularity
Being regular … This is one of the absolute criteria for generating reactions. I like to take this example when I talk about this imperative: I don’t know how small you were subscribed to youth magazines. Like Science et Vie Junior, or even Mickey Parade? And if I match it in a world of adults: at your Elle, Le Point, or Express …
But in any case, when you like to read and you like your magazine, you look forward to it. And in all proportionality, we are disappointed if it is not in our mailbox on the scheduled date. No ? Did it ever do that to you? Let’s assume that yes, and if not, take another example that suits you better (birthday? Valentine’s Day? TV show? Your daily PBLV?).
Well, on Facebook, it has become the same. The content you offer must arrive on time on the network. The periodicity – which you will have defined of course beforehand and which will be the most judicious (in relation to the presence of your audience …) – will allow you to build a relationship of trust, which promotes exchange. If you set a certain image on Tuesday at 10 a.m., make sure to always publish this image every Tuesday at 10 a.m. And do the same for all the content you have chosen to share.
The “Rendez-vous” with your fans will create a real relationship and therefore commitment on their part.
And the daily publication is the minimum required!
4 – Use the tools offered by Facebook
Today, on a page, a simple text is very unlikely to be seen!
You must use all possible media: videos, images, lives, questions …
You should also know that 77% of publications incorporating an image generate reactions, like texts (15%) or even videos (8%). Questions, when relevant and open, can allow you to not only get your readership involved, but also provide you with new publication opportunities. Also think of the contests, depending on the theme, which are very popular with network users.
Test, always test. See which publications generate the most reactions, which times allow you to have the most exchanges …
And to help you get the regularity you need, don’t hesitate to use theFacebook post tool. This will save you time, efficiency, but also quality.
5 – Respond to requests!
This is sometimes not emphasized enough … We live in a world of instantaneity. It is very important to respond quickly to all interactions.
Yes, it’s time consuming, but no, you can’t escape it. The response time on Facebook (as on other networks) must be as short as possible.
Immediately at 3 am, are the “acceptable” delays for networks …
But England is pale with an average response time of 14 hours!
However, this efficiency will be best rewarded by commitment.
Someone interacting instantly will create dialogue, and therefore generate other reactions.
A little recap?
So to get more engagement on your Facebook page you need to:
- Topics that really interest your audience;
- Organization and planning of interventions;
- Regularity in the publication of its contents to be expected – by publishing every day;
- Lots of images and use all possible publication formats (except text only);
- Respond to all reactions to your posts as quickly as possible.
It’s up to you !