The audience from Google remains THE # 1 source of traffic for digital levers. For example, SEO represents a little over 60% of our audience. SEO, in addition to bringing qualified traffic, brings you long-term traffic. It is therefore crucial to have regular actions to optimize the visibility of your site in search engine results. To start, set up these 5 pillars …

1: Take the time to choose the expressions to work on

Before you jump into SEO optimization for your site, take the time to do a real keyword research. You need expressions targeted to the expectations of your prospects, expressions that potentially bring you your ideal customers! The more knowledge you have about your customers and their ways of researching the better. Take a look at our article on personas to help you out. Do not hesitate, upstream, to have as many discussions as possible with your best customers.

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To help you with your keyword research, you can use the tool offered by Google (included in your Google Ads account) or Ubersuggest.

The choice of expressions is really a crucial step, do not rush it. The more appropriate your expressions are to your target, the better your results.

2: Build an editorial strategy around expressions

Once you have selected your expressions, find article topics related to those expressions.

It is essential to have a real editorial strategy and content published on a regular basis to succeed. If your site doesn’t yet have an editorial column, it’s time to create one!

For your topics, start with expressions and find titles optimized for the web. Here are 3 title templates to get you started:

  1. The lists: X tips for, X steps for (like this article);
  2. The titles which answer common questions of the readers: How…?, Why…? ;
  3. The titles with explanatory expressions: Steps for…, Everything to know for…

Take a moment to find a list of topics that you will then divide into your editorial planning for the next few months. This gives you a long-term view and is more efficient since you no longer have to find the subjects but simply write them!

3: Write in an optimized way

When writing, keep the expression you are aiming for in front of you. This must be found (without abuse) in the key places appreciated by the engines:

  1. In the title of your content;
  2. In the introduction;
  3. In content sparingly;
  4. In at least one of your subheadings;
  5. And of course in your “title” and “meta description” tags.

Beyond the repetition of the target keyword, the engines are also (and above all) interested in the semantic consistency of your content. Compared to the expression, the engine will expect to have some related expressions. Take a look at this article to learn more. And if you would like to be trained in content optimization, discover our virtual classes “write to improve your SEO” or “Master copywriting to increase sales”!

Last point on optimized writing: study the competition before you start writing. Type the expression you are targeting into Google, study the first 3 results: topics covered, repetition of the expression and especially number of words written.

Always write at least 20% more words than your competition. If you arrive with an article of 300 words in a theme where the competitors are at 1,500 words, no chance that your article will rank!

Take the time to audit the competition upstream!

4: Optimize the technical aspect of your site

Beyond the editorial aspect, your site should also be optimized to get the most out of Google’s audience. Among the points to monitor and optimize:

  • The templates / templates of your site;
  • The loading time and your accommodation;
  • The presence of SEO-related tags on all of your pages;
  • The organization of your content: texts, images, videos …;
  • Mobile display;
  • The URLs of your pages;
  • The navigation of your site;
  • And more…

There are a multitude of technical aspects to optimize when you want to have real SEO results.

To go further when it is not your job, it may be wise to use an SEO consultant or an agency (example of an agency, SEO agency Pixalione).

5: Regularly work on your popularity

Beyond the editorial and technical aspects, the popularity of your site will also come into play in your good SEO. Getting links from qualified sites in your field helps you improve your SEO.

Be careful with this aspect because engines don’t like over-optimization. Better a dozen quality site links than a hundred poor quality sites.

To get links, the best technique, the one that allows you to have 100% natural links, remains the creation of high quality non-promotional content that will encourage other sites to make natural links to your content.

So take your most beautiful feather 😊

Another solution: intervene as an expert in your topic on other popular sites. Many sites accept guest articles, take advantage of it!

One last thing…

SEO takes time, the effects can take several months to arrive. Do not be discouraged, work on your SEO regularly, create content every week, optimize the technical aspect of your site, work on other sites …

Then let time do its work. You really have to have a long-term vision when working on SEO.

It is also important to keep up to date. For example, you can take a look at these sites:,, or even!

It’s up to you, don’t hesitate to share your best practices in the comments.