Infographics are now part of our daily life on the web. They are visual, fun and highlight a large amount of data in a simple way. Very suitable for a content marketing strategy, infographics will allow you to generate targeted traffic, increase the reach of your content, and therefore gain visibility on the web. Rest assured, it’s not that difficult as long as you have the right information. So, discover our 5 tips for creating infographics that convert…
1) Infographics, effective content
An infographic by nature is more pleasant to read than an article. Indeed, it is a clear and efficient way to present complex data. Very popular with brands, infographics allow you to establish your expertise, while making it easier to understand your information through images. And what could be better than using images to get your message across, especially when you know that associating texts with images increases understanding by 89%?
The value of this format also comes from its viral capacity: infographics are widely shared across all social networks, where messages with visuals are the most popular.
Finally, by opting for this type of media, you provide your readers with rich and knowledgeable content that will allow you to arouse their interest.
2) The relevance of your message
Know that the richness of your infographic comes above all by the relevance of the message you are trying to get across to your audience. Start by determining the objective of your infographic, the target audience and the added value that you will bring to your readers by treating this subject. In other words, ask yourself the right questions before continuing.
Infographics work the same as other content. Contrary to what one might think, this format requires more investment than a simple article: you must establish your plan, find impactful figures and choose relevant visuals while respecting a good balance.
3) The quality of your content
In order to produce an infographic that will appeal to your audience, you need to go hunting for information and select the data that you want to distribute to your readers.
Start by browsing relevant sites and collect all of your research. Then refer to your plan and structure your information between them to create links. To do this, just think of a funnel: start from the general to arrive at what you want to demonstrate! The user is not fooled. If your infographic is just nice to look at, but lacks background, it won’t be as successful as expected.
If you ever have any doubts, get back to basics by asking yourself the right question: What is my subject? Who is my audience? What is the added value I want to bring? And above all, put yourself in the place of your audience and ask yourself the question in its place to know: Why should I share this infographic to those around me?
4) Storytelling to prioritize your content
You have now selected your subject and the information you need to make your infographic interesting. Then it’s about reworking the data to follow your thinking and writing your final content. So, to make your audience want to go all the way, tell him a story. Start by prioritizing your content by writing an introduction, then harmonize your data so that it is comparable with each other, and finish with a small conclusion that leaves room for reflection.
Your infographic should also arouse the emotional stimuli of your audience. Indeed, by looking at an image accompanied by a text, a reader can experience an emotion, which will favor its memorization. So, alternate the presentation of your data, play on the colors and font sizes. In short, entertain your target! This is where the second most important element for your infographic comes in: graphics.
5) The choice of graphics
It is thanks to him that you will attract the attention of your readers and encourage them to share. No wonder when you know that the visual image is retained 60,000 times faster than simple text! So, to succeed in your infographic, limit the number of colors to avoid the garland and confetti effect (4 maximum)! Play with typographies to create a break and mark the spirits (2 at most). Also, make your data breathe by spacing it out!
Then, keep a visual consistency with your own graphic charter so that the reader can directly identify you and note your sources. Also facilitate sharing by reducing the size of your file, because this medium is a notorious lever for viralizing your content. Remember: a picture is worth 1000 words. So enjoy it !
As you can see, computer graphics is an effective way to create interest around your content and convert your visitors into qualified prospects. It’s a more fun way of expression that guarantees you to improve your sympathy capital and enhance your expertise. So, ready to get started?