Writing specifications is an essential step in creating your website. Methodical work is essential if you want your project to look like the expected result. Here are 5 tips for success…
What is the purpose of a specification?
The specifications are a document that will allow you to explain and describe your idea as a whole. It defines your strategic objectives, your technical and functional constraints as well as your challenges. Thanks to it, you will have a clear vision of what must be done so that your site reflects the user vision as closely as possible.
1- Define your target
Before you get started, you need to know who your products and services are for. For this, it is essential to create standard profiles of customers which will then allow you to adapt the content and the shape according to the targeted interlocutors. You can then identify what your visitors expect from your site or what you want them to do. Feel free to test different usage scenarios and list the keywords that represent their interests and characteristics.
2- Specify your objectives
Another crucial point, the role of your site. Is it there to make you gain visibility? To conquer a market? Strengthen your presence? Sell your products or services online? Inform your partners? Build customer loyalty? Whether you are a VSE, a merchant or even a freelance, the goal of a website varies according to your sector and your expertise. You must therefore determine the reason for its implementation and the information you wish to transmit.
3- Present your company
Take the time to write a detailed history of your business (date of creation, main areas of development) and describe the activities, products and services to highlight. Also take stock of your main competitors and detail your position on the market. Do not forget to indicate the various stakeholders involved in the assembly of the site as well as their respective roles in order to allow the service provider to know who to refer to in the event of a question.
4- Choose your tree structure
This is the backbone of your site, the spine of your pages and their layout. We must therefore think about their number by classifying them by themes (welcome, presentation, who we are, our values, contact, legal notice, blog, etc.), to their operation and to the detail of the contents (texts, images, videos, etc.). The ideal is to schematically represent the main headings, the sub-headings and the links between them. Make sure that this navigation is made as easy as possible with simple, fast and efficient access to the different menus.
5- Describe the functionalities
It is essential to study the features that meet your needs and require specific development. Indicate precisely the goal to be reached, for example a customer area secured by password, a newsletter subscription module, a contact form, a connection to social networks, etc. to help you identify the most suitable CMS. For each function you want to add, ask yourself if it is relevant to your visitors and what it can do for them.
A well-written specification then guarantees the success of your website. This is a precious roadmap that will allow you to clarify your expectations and offer the web agency a complete document to guide the creation process. Do not neglect it!