The right tools make the right workers, says the famous proverb. We would hardly dare imagine the quality of the work of a mason arriving on his site with his hands in his pockets and mounting a wall “to the eye” … This observation is also valid for us, digital marketing professional. Today it would be almost impossible for us to work efficiently without the help of all these fantastic tools available to us on the web, which save us time and make us more productive.
In my experience, if there is one activity that I could not do every day without the help of these valuable tools, it is content creation. Whether it is to boost my creativity, improve my writing process, facilitate my planning or even distribution, I have surrounded myself over time with several small applications that no longer leave me daily. In this article, I wanted to share with you the 5 tools that make me a better web writer. Here are which:
1. Feedly: To monitor and curate content
Each morning, after checking my emails, I start my day with a good cup of coffee and a quick tour on Feedly. I started using this RSS feed aggregator when Google Reader died and, let’s face it, I didn’t lose out. Over the months, I have compiled several hundred sites and blogs that I have carefully classified into specific categories (Inbound marketing, SEO, French-speaking sites to be commented on regularly, etc.) and which allow me to easily:
- Select the articles that will feed my social media activity of the day if I am in a meeting or outside;
- Discover new content ideas;
- Manage my activities post how ;
- Find link building or outreach opportunities.
2. Quora: To find content ideas
I already explained in an article by Markentive how important Quora is in my digital marketing business. This Q&A social network is a great place to build relationships with influencers, develop your personal branding or that of your business, but most of all to find inspiration for new content ideas.
Whenever I have to find relevant subjects to insert in my editorial calendar, my first reflex is to go to Quora and to wander through the different themes that I follow, or to take a look at the discussions in which participate my favorite influencers. I always found my happiness there!
3. Evernote: To lose nothing of my ideas
Evernote is without a doubt the tool I use the most in my professional activity and which has greatly improved my writing process. This note taking tool is synchronized on my laptop, Ipad and smartphone, allowing me to keep track of item ideas that pop up out of nowhere when I’m on the go. I usually use Evernote to prepare a quick structure of the articles I want to cover (intro and conclusion, points to cover, sources, etc.) and I annotate and add new elements until I am ready to move on. writing on Word. Sometimes I even leave an idea that I don’t get inspired at the time and come back to it a few weeks later with my head full of new ideas.
4. Buzzsumo: To analyze the most popular content
Here is a tool that I find absolutely fantastic and which, since I have been using it, has allowed me to improve my content marketing strategy: Buzzsumo. For those who do not yet know this tool, Buzzsumo is a program which searches on the basis of a request for massively shared content on social networks. I find this tool particularly interesting because it allows me to:
- Find new trending topics and interesting influencers;
- Analyze the title, form and content of the most popular articles, in order to identify elements that I could reproduce;
- Find visuals, statistics and other relevant information to enrich my articles.
5. Trello: To organize my editorial calendar
Until recently, I used an Excel-style template as an editorial calendar that I shared with my colleagues on Google Drive. But that was before. Today, we have fully converted to Trello, a web platform for organizing any information in the form of tables, lists and maps, organized as follows:
- A card represents a subject of an article.
- A list brings together the different stages in the writing process (several cards will then be stored under the “in writing” list, others under the “to be re-read” list, etc.)
- A table represents the entire editorial calendar. Several tables can be created so as to obtain an editorial calendar for each client.
Each collaborator included in the project has the opportunity to participate by adding new cards or enriching them with text, hypertext links, images, etc. Trello is therefore a great tool, especially for brainstorming with colleagues who are not in the same place.
And you, what are the tools that help you in your writing process?
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