Sending a greeting card to customers and prospects as the holidays approach is always a good way to promote your brand and generate new sales. This is a golden opportunity to remember the fond memories of its customers. But don’t miss it! The choice of words will play an important role in the success of your card. The design will reveal the health of your business. It will aim to show the values that inspire you and to present your ambitions for the new year. Here are some things to take into account when making your greeting cards …
Use your wishes to talk about yourself
What does your brand represent? Depending on the answer you give to this question, you will set the tone for your card. Highlight your mission and what sets you apart from your competitors. Do everything to make your New Year’s goals clear to your readers. Give context to your card through a thoughtful design that matches the universe of your brand. You only have a few seconds to tell the difference and get the attention of your recipients, so use them in the best possible way.
In the map below, (produced by the radiology company Pureform), the festive atmosphere and the sympathetic illustration presenting a doctor in the middle of a diagnosis of a snowman has everything to soften children and make them forget fear doctors. This is a good way to ensure its positioning with a child clientele and to convince parents to choose this office for their families.
Design a creative card
If you want to make an impression with your card, add character, personality, taste – surprise your customers! To succeed in your design, the cocktail simplicity, originality and humor is always good advice. The brand Kaya Media Corporation for example has mixed the logos of its customers with typical Christmas images (traditional Christmas sweets, reindeer, fir trees, holly leaves …) in order to create an entertaining card with a whimsical spirit, while putting subtly forward its expertise.
Choose a design that reflects your brand
Your greeting card should not be an advertisement per se, but it is certainly a vector of communication for your brand. It should allow you to establish a more personal relationship with your client; to get into their privacy in a certain way. It should give a more human image of your business. This is the reason why the design you choose will have to play on emotions while reflecting your brand universe. You can for example use the colors of your graphic charter, directly incorporate your logo into the design, give it a movement, decorate it with the spirit of Christmas. By remaining consistent in the choice of your design you will increase your notoriety and positively impact your customers. Your card should make them feel that ” you are there for them “.
The Première Produce company took up the simple idea of a Christmas tree by incorporating fresh produce into it and using a delivery truck as a trunk. The company has managed to represent everything its customers need to know about it in an aesthetic, intelligent and easily memorized manner.
Think of your recipients
When you make your greeting card, think first of all of the recipients. Throughout the Christmas and holiday season, they will most likely be bombarded with commercial messages all over the place. However, they may have only one idea in mind: think of everything except work. It is therefore important that your greeting card brings them something. Try to link their shopping habits, with your product or service.
For example, there is generally an increase in purchases made through a mobile phone or tablet during the Christmas period. If you want to get as close as possible to your customers, show yourself accessible and use these marketing channels: your site, your mobile application, your social networks… Show the icons of your Twitter or Facebook account on your card or invite readers to go to your site. It doesn’t take up much space and can be very effective in terms of results.
Keep it simple
In the same way as an advertisement, the impact of a greeting card is measured from the first seconds. It is therefore important to keep it simple so that your card can be easily remembered by your readers. The Nu Products Seasonings greeting card is a perfect illustration: a simple design for a simple message. The play on words between “season’s” and “seasonings” is subtle and it is enhanced by the design thanks to this font made up of spices (ranging from cinnamon or chilli) specially made for the ‘opportunity.
And choose the right time!
It may not seem obvious, but the impact of your greeting card will greatly depend on the day you choose to send it. Plan your shipment in advance, especially if you choose postal mail. This will allow you not only to target your recipients, but also to give an impression of professionalism. If you want to attract the attention of potential customers by promoting fast and efficient services, it is best not to be late!
By following these tips halfway between design and marketing, you will maximize the benefits of your greeting card and attract the attention of your customers. Stay true to your values, your personality and your brand image. And don’t forget: design matters! It’s your turn !