It’s a fact: a site that takes a long time to load penalizes its referencing, but also the user experience. Are you about to create or redesign your own? Thinking of improve loading speed of your website? That’s good, there are many tips to reduce its loading time. From hosting to content to plugins, find out how boost your website performance !

Choose the right accommodation

Shared, dedicated, virtual … Choose the right type of accommodation is an essential step to optimize the loading time of your website. To make your choice, you just need to analyze its characteristics (future or current). Do you anticipate heavy traffic or have an e-commerce site? So, this is probably the dedicated hosting that will suit you best.

Training & Co'm

In the case of a small showcase site with low traffic, the question does not even arise: opt directly for shared hosting. Another possibility: virtual hosting (VPS), the principle of which is to rent or buy part of a dedicated server in order to transform it into a virtual server managed by you.

Optimize images

It’s certainly the best known trick. And good news: it is easy to set up. In general, a long-loading site contains unoptimized visuals. So if you want to save loading time, start with collapse all images.

Resize them so that they are the right size and then compress them. However, be careful: by compressing a JPEG image by more than 60%, you can take away some of its quality. Do not neglect the formats either. For example, for an illustration or a logo, opt more for a PNG format.

Finally, avoid embedding visuals in Tiffs and BMPs formats. They are too large and often of poor quality!

Keep only useful plugins

Over time and according to your needs, you must have downloaded and installed many plugins on your website or blog. And you are right: they are made for that and do a good service!

However, they can affect its performance. Indeed, it is likely that you have unnecessary plugins that weigh down your site. Take the time to analyze whether each of them really matters for its proper functioning.

If this is a gadget you could do without, uninstall it without thinking! Besides, there are plugins that can help you to identify the largest plugins. This is the case with the P3 plugin (Plugin Performance Profiler), to name just one.

Use a CDN

It is not necessarily suspected, but the further the server is from the visitor to your site, the longer the loading time. If you use French hosting and your visitors connect from England, there will not be much of an impact.

But if you have hosted your site on an Argentinian server and your visitors are mainly in England, the question may arise. In this case, theusing a CDN can be interesting. Thanks to it, your visitors will be able to load the static content of the pages of your site (images, hidden JavaScript and CSS files) from a server located as close as possible to their place of connection.

The principle is simple: the CDN used will send the caches of your pages (static content) to a whole network of servers spread around the world. They will then be stored on a large number of servers and the internet user will only have to load dynamic and non-hidden content from your own server. For information, the CDN CloudFlare is free and has a very large network of servers.

Set up caching

Caching is essential: it allows to limit the number of HTTP requests, thus avoiding the browser to reload content already loaded during a first visit. The cache stores the elements of the page consulted in a hard disk or in a temporary memory.

A good point to improve the loading speed of your website! For cache, you can for example use the free W3 Total Cache plugin on WordPress.

Reduce JavaScript and CSS files

Let’s first remember what it’s about. CSS files are the style sheets that have an impact on the design of your site. You will find in it information relating to colors, fonts or even the structure of elements on your pages.

JavaScript, meanwhile, is a computer language for adding dynamic and interactive elements to your site (slide shows, pop-ups, games, animated buttons, etc.). CSS and JavaScript files are essential to the operation of a website. Only here: they can be very heavy to load, too. This is why it is strongly recommended to compress them using specific software. CleanCSS for CSS files and JSCompress.com for JavaScript can be used for these purposes.

Be careful however: don’t forget to test because the compression of these files can hinder the display of your site. If you don’t know anything, it would be better to go through a Web developer. Optimizing this type of file can require code knowledge, even with the use of plugins.

You know now the
top tips for boosting website loading speed
. And
you, what additional advice would you give?