Out of 100 Internet users who visit your site, only 2 will be converted into customers. How to manage this 98% of visitors a priori lost? By capturing their attention better … And this from your landing page which is the first impression your site leaves to the user. Using an optimized landing page can increase your conversions by 300%. Taking care of your landing page must therefore become your priority! For this, an infographic (below) offered by Raffles Media provides you with 7 ingredients for a successful landing page…
Your visitors cost you money: email marketing, affiliation, advertisements, social networks, adwords … To attract them to your site, you deploy many complementary strategies. However, 98% of visitors will not buy on your site ! Brutal as an assertion? However, this is the sad reality: only 2% of visitors to your e-commerce site will be converted into customers. It’s not surprising to learn that only 22% of companies are satisfied with their conversion rate. Using an effective landing page can increase your conversions by 300%. Simply optimizing your landing pages will have a major impact on your profitability. Indeed an optimized landing page can increase your ROI by more than 291% and your prospects over 144%.
Landing page: 7 tips to follow
Taking care of your landing page must therefore become your priority! Here are 7 ingredients for a successful landing page:
# 1 Find a powerful and consistent title for your landing page
It all starts with a good title! On average, 8 out of 10 people will read your title, but only 2 out of 10 people will read the rest… So encourage your visitors to read the content of your landing page. If you want to achieve high conversion rates, it is essential find a consistent title that goes hand in hand with your landing page.
# 2 Inspire confidence
Today, you no longer have a choice, you must create a relationship of trust with your Internet users and this requires proving that your landing page is not just an advertisement. Show them user reviews, testimonials, quotes, videos or even comments on social media! Using videos on your landing page can increase your conversions by 86% …
# 3 Don’t say too much!
Twitter is a great tool because it forces everyone to convey their ideas concisely.
Your landing page too must remain very concise and direct. You can give more details later after your visitors are converted. Don’t neglect the content of your landing page: small changes can have a real impact on your conversions! Changing a single word can increase your conversion rates by around 20%!
# 4 Use a direct, convincing and rewarding call-to-action
Your call-to-action must be direct, convincing and present advantages for the Internet users who follow it. Choose living words which increase the sympathy capital of your CTA, avoid “submitting this form” which is far too administrative! Again, small changes can optimize your conversions. By simply moving your CTA to the middle of the page your conversions can increase by 280%.
# 5 Optimize the page for fast loading and for mobiles
It is essential that your landing page is efficient. A slow site = A very low conversion rate! Each time your visitor waits 0.1 seconds on your site, your turnover drops by 1%! In addition, on many sites mobile traffic is close to 50%, it is therefore also always necessary to test that your page is optimized on mobile media.
# 6 Measure and optimize conversions with a Web Analytic tool
It is essential to measure how people interact and use your landing page. Google Analytics offers tracking of your goals. Lessons learned from even slight variations in behavior will make the difference between an average campaign and a successful campaign!
# 7 Keep it simple
If you only have to remember one ingredient for a successful landing page, then it has to be this one! Create simple pages! It is surely tempting to answer every question and concern that your visitors may have. But create a relatively simple page, easy to understand and quick to read!
Using these ingredients will help you optimize your traffic. No landing page is perfect, but there are many ways to make them more efficient and effective in order to improve your conversion rate! Indeed according to MarketingSherpa, 92% of Marketers believe that optimizing a landing page is an effective marketing strategy.
I will let you discover this infographic in detail (source: Raffles Media):