Looking to improve traffic to your corporate blog? Discover some simple actions to implement to increase the number of visits to your site …
Transform your best messages
Do you have content that works really well on your site?
It naturally generates more shares or more engagement on your social networks? Great ! Take the opportunity to decline it in different forms, to share it elsewhere and reach a wider audience.
- Infographics ;
- Video formats;
There is no shortage of possibilities and specialized platforms.
Preferably, choose a platform used by your ideal client. This will allow you to stay relevant and not just hunt for sterile traffic.
Capture emails on your site
This technique will not increase your traffic instantly. But by collecting new emails every day, your mailing list will grow, bringing you more traffic each time you send a newsletter.
I shared an article to collect emails on your blog. It’s up to you to set up, with your favorite tools, the different capture forms.
Offer value in exchange for an email. Be moderate and relevant in the display of your forms, to have good results.
Work on your titles
According to a study by Copyblogger, Pareto’s law (80/20) would be applicable to the number of readers reading the title and content of our articles. 80% of people read the title, and only 20% read the content! Hence the importance of working on the title of your articles.
Have fun editing your headlines and reposting articles. Share them again on your social networks, and with your mailing list (select the people who didn’t click the first time).
Some tips for making a good title. He must be :
- Consistent with the content.
Try to play with the different emotions of your Internet users using fear, anger, humor, curiosity, gain, provocation, etc.
If you don’t know where to start, use proven title templates (here is a list).
Even if these formulas are overused, try to take inspiration from them and mix them with other ideas to create more personal and original titles.
Share your articles in groups
Find different LinkedIn and Facebook groups to regularly share your posts.
Prefer publications related to the group’s themes, and avoid spam.
Also take care of your presence by replying to comments or by encouraging discussions in your shares.
Also take advantage of your audience to create and grow a LinkedIn and Facebook group. As with your mailing list, they will serve as a reservoir for traffic.
Send your last article to your mailing list
If you don’t already, it’s time to start!
Choose your emailing software and regularly send your articles by email to your mailing list.
Be careful not to spam your subscribers, 1 email per day being the maximum.
From experience, I recommend that you specify, in your registration forms, the number of emails that you will send.
If you can, offer enrollment the option to choose a number of emails to receive per week.
Change the subject of your email, and resend the email to subscribers who didn’t open your campaign the first time.
Are you talking about a company, a partner, an influencer, a blogger? Send him an email. Ask him for his opinion on your article and offer to share it with his community, if he liked it. This technique works if quality is present.
Don’t settle for bland and bland content hoping for sharing.
Complete your existing articles
By updating your content with questions from your users or by responding to comments, you get several benefits.
First, you can return your article to your various traffic tanks.
Then you make sure you have better content than your competition over time and help your article get higher in Google search results. Not to mention that your readers will appreciate seeing that you have answered the questions and suggestions they had posted in the comments of your article.
I hope this article will give you some clues to improve your site traffic. You have questions ? Let’s discuss it together in the comments.