When you write a blog post, the title plays a crucial role: make it attractive and captivating and will immerse your player in your text. Otherwise, if it is not optimized enough to stir the interest of your target, your content will never be read. I will detail 7 points that can allow you to make a difference …
1- Include y is a number
For example: “12 tips to optimize your Adwords campaign.”
The titles beginning with numbers are often better than those with no. An item in a list that suggests to the reader concise, simple and quick to read. Your reader is overwhelmed with information throughout the day and have a quick article to read and understand while providing real value is an essential point: maximum efficiency in minimum time, that’s what we all seek!
In this kind of article, read subtitles only gives a clear idea of the content of the article. Free then the reader to go further points that seem most important. For this, use small numbers to show that your article will be concise, or larger numbers to show richer information. However, too many can scare your readers, suggesting a content too long to read.
Small bonus: prefer odd numbers to even numbers and write them in digital form and not in words: they will be more legible, visible, and take up less space.
2. Emphasize the value and benefit of your article
For a person to read your article, it is necessary that the benefit is clear, simple and concise in your title. The titles beginning with “How” are often effective because they are immediately highlighted the benefit to the reader. For example: “How to grow from 100 to 10000 visitors 6 months? “.
Your title should show promise for the reader gains a benefit and not be hesitant. He must be convinced that your article will bring it value, and this value is clearly identified from the start. If the person hesitates about the value it can bring your article, there are chances that he will never read.
As a bonus, you can play on emotion by incorporating fear, excitement or humor, but still remain credible. Items that appear too strong promises are not widely read, because you lose your credibility. Do you for example want to read an article with the title “How to become a millionaire in 5 weeks”?
An article with a question arouses curiosity of your reader. Since we asked a question, he will endeavor to respond. But do not ask a question whose answer would be “no.” Similarly, if you answer the question in the title, you do not give desire to go read your article because the user will have already had the answer that you promised him, so he has no interest in going read it. Questions arouse curiosity, a powerful emotion that creates in your drive and tension that made her want to know more.
4. Remember that some superlatives “positive” are not effective
A study by Outbrain showed that titles containing adjectives “never” or “worst” had a click through rate of 63% compared to those containing positive adjectives: “always” and “best”. Items without positive or negative adjectives even showed a click through rate of 29% compared to products with positive adjectives. Both positive superlatives have been over-used and their use often suggests a false promise, while their negative opposites inspire more authenticity.
5. Use adjectives and “power words”
If the words “always” and “best” are less effective than is believed, however, adjectives like bwater, great, effortless, fun, amazing, strange, useful, valuable energize your headline and grab attention. To make your most persuasive titles, you can also use the “power words” you, free, why instantly and new.
6- Play with punctuation
Place your main keyword at the beginning, followed by a colon or a hyphen, and then place the words that make you want to know more. This technique can increase the click rate of 9% according to a study of Outbrain.
For example: “Natural SEO: 12 tips to know” or “Digital Strategy – Gain audience with a small budget.”
7- Optimize length
Neither too short nor too long, your title should ideally be between 6 and 10 words. If it is too short, your message will not be clear enough. By cons, if it is too long, it will be less likely to be read because the benefit will not be visible instantly. According to a study Buffer, here are the optimal lengths as social networks to maximize CTR:
- Twitter: 71 through 100 characters;
- Facebook: 40 characters;
- Google+: less than 60 characters.
The goal is not to use all of these techniques together, but to apply one or two for each title. This gives you a set of tips that allow you to vary your titles while optimizing them. You are now ready to write titles that will boost your audience. Your turn 🙂