You must know, getting links through quality partnerships is essential to improve its SEO. Recently, I was asked the question “How to effectively contact partners for SEO?” Very good question which I will try to answer in this article via 7 tips to follow…
Tip # 1: Define the ideal partner profile
Before you start looking for partners, you must first know exactly what type of partner will benefit your SEO.
First define the different themes that may be relevant to your site. The partner doesn’t have to talk about exactly the same topic as you, they can talk about related topics. The ideal is to put yourself in the place of the reader of the partner site, will he find interest in going to read your site? If the answer is yes, the site can be selected. Example: a blog talking about cooking can turn to kitchen utensils, an auto insurance site to a site selling car classifieds …
Once the different related themes have been defined, think about different indicators that can determine the quality of a partner: number of pages indexed in Google, number of links pointing to the site, visibility of the latter in the various rankings (Alexa, Wikio, etc.) . On this subject, I recommend the article by Web & Luxury: 10 methods to assess the influence and traffic of a blog which may also apply, in part, to other types of sites. Against this different data, also rank your own site. Indeed, a site with high traffic or having a top SEO will not want to partner with a site just launched. Find partners at your level or just a little above to limit negative feedback or worse the lack of response.
Tip n ° 2: Create a file of list of sites to contact and of project monitoring
Once you have your ideal partner in mind, start looking for sites that meet these criteria. Do not contact them right away, create an Excel file and fill in a partner on each line. Qualify each of the partners with the key information concerning the referencing: number of indexed pages, number of links pointing to the site, Pagerank, estimate of visits by Alexa, Wikio ranking… It’s up to you to see the adequate data.
If you want to be perfectly organized, you can also add some project monitoring columns to this file. Create for each stage of the project a column then put a cross or fill in the box with a color when the stage is completed. Here are some examples of seo partnership steps:
- First contact ;
- Return of the partner / Negotiation;
- Validation of the partnership;
- Online link.
To find potentially interesting sites to contact, here are some techniques:
- Google your main and related keywords and find the sites that rank best;
- Go look at the links that point to your best positioned competitors in serps;
- Use the different rankings: Alexa, Wikio & co;
- Go see your partners’ websites in real life, why wouldn’t they also be on the web?
- There are a multitude of techniques to find partners, do not hesitate to share yours via comments.
Tip # 3: Define the ideal link
Before going to canvassing, continue a little more thinking by defining the ideal link you want.
Here are some concepts to take into account to define the ideal link:
- keywords in the link text;
- diversification of anchors;
- link from a suitable page and site;
- link at the top of the page;
- one-way link;
- link without nofollow attribute…
If you need help defining the quality of a link, I recommend reading Patrice’s article on this subject: Ideal link to improve your SEO.
Tip # 4: Define the various possible exchanges
Now that you know what type of link you want to obtain, define the various possible exchanges… What visibility or which exchanges of good processes are you ready to give to obtain this link? If you have a budget, what price are you ready to set?
Think about it, you will be able to make the appropriate proposal that will get you the link. If you have multiple websites, consider listing the locations that you can offer to your partners for each of them.
The exchanges can take different forms:
- Partner presentation page or post;
- Link in existing content (list the pages on which it is possible to do so);
- Partner or blogroll page;
- Editorial partnership: you write an article with added value for your partner in exchange for a link in this content;
- Guest bloguing…
If you have multiple sites, consider triangular links which are often much more effective than a traditional link exchange. Concretely, your site A makes a link towards the partner which will make a link towards your site B.
If the partner is very interesting, do not hesitate to consider a unique partnership: why not write him a presentation page with the links he wants for example. Treat your partners if you want them to do the same.
Tip n ° 5: Write personalized messages and propose adapted partnerships
With experience, you can see which type of partnership is most effective. To save time, you can write standard messages according to the different partnerships offered (see tip 4). You will just have to customize different parts of the text in order to have a personalized message for each one.
It is important that the partner contacted feels that the proposal you are making is unique, the standard messages should only be used as a basis, never send them as is.
Feel free to test multiple messages to see the different feedback. Test different email titles, catchphrase, and email body … Also don’t hesitate to test the contact via social networks which can be effective for sites with many requests by email.
After getting your first link exchanges, study the messages and techniques that got the best feedback. Focus on those for the next partnership requests.
Tip # 6: Follow the different partnerships
When you make numerous requests for partnerships, it is important to set up techniques to follow them well. A partner could be offended if you confuse him with another and the compromised link exchange.
During advice n ° 2, I advised you to include in your file the different stages of a partnership project in order to better follow up to the last stage of setting up the link. Do this for each of your partners and add a comment box where you can put different information about the partner to better personalize the different exchanges with it.
If you do not receive a return after several reminders by email and you have the person’s number, do not hesitate to call them. Human contact is often more effective in negotiating a partnership.
Tip # 7: Analyze link performance and draw conclusions for the next netlinking operations
Once you have a little perspective on your first partnerships, it is important to measure the performance of your netlinking actions in order to see which ones have had the best return. There is no point in wasting your time on techniques that have had no return, if this type of message or such proposal does not work with your potential partners, change them. Rethink your ways of doing things, but don’t be obstinate.
Once the partnerships have been set up, it is important to also analyze what type of sites and what type of links have brought you the best gain in terms of SEO or in terms of visits in order to focus on these.
Finally, it is also important to ensure that hard-won links remain on partner sites. Return to see from time to time if the links still exist. You can also automate the verification of your partner links via services such as Backlink Checker, which we presented to you last year.