To be sure of reaching your lead generation goals, the first step is to set goals. When you have surveyed the prerogative of your marketing plan, you must define profitability and innovation objectives, that is to say SMART: specific, measurable, achievable, realistic and temporal. These are specific goals that you must achieve. They should be as specific as possible…
To measure your goals, you need outcome indicators. They allow you to control what you have started, in this case to determine whether they are realistic or not. But that is not enough, they must be achievable. You must define from there steps to cross it. The means to achieve these objectives are very important. So you have to see if you are running out of time, if you have the equipment to put your marketing plan into action.
Finally, set a deadline in your strategy. If you are one of those who intends to get started on online customer acquisition, discover in this article 8 detailed examples of smart lenses that you should have.
1- The increase in traffic
For companies and brands that sell their products online, traffic is usually a priority in your goals. The reason ? It gives results. In reality, consumers research the internet before buying a product. They will consult several sites at the same time, including yours. That’s why if you want to increase your audience, you must appear in the top of the search engines and social media.
One of the best ways is to use content marketing to create attention-grabbing content, that is, to publish information that your visitors need. Your goal? Encourage the desire to know a little more about your brand and your products, encourage them to buy yours instead of those of your competitors. The more content you create, the more likely you are to appear on the first search pages on Google engines.
It’s about improving the image of your brand or business. It has been shown that marketers who focus on this image issue are more likely to generate leads. When prospects know and interact with you on platforms, they can recommend you to those around them. You gain a better position in front of your competitors. Take into account the mentions, opinions and links published by Internet users on your products or services.
3- The conversion of prospects into customers
From your site, you can generate your leads by increasing the conversion rate. You have to be able to turn your Internet users into potential customers. Start this from tools like Google Analytic for example. Integrate call to action, a landing page to capture contacts. Also be sure to personalize your content as much as possible.
4- Attract a quality audience
Having a ton of contacts is not enough if you want to generate leads. To target quality contacts, your content must appear useful to potential prospects. Using several tracking techniques using CRM software, you can easily establish what your contacts’ preferences are, in particular which pages they have visited, which e-book they have downloaded.
5- Boost your sales
Many of you are currently using the Internet to increase your sales. To do this, you must do everything so that there is a climate of trust between you and your potential prospects. Lead nurturing is one of the best ways to get people back to you. It consists in supporting them along the purchasing cycle.
6- Build customer loyalty
If having customers is good for a brand, retaining them is another. Lead generation also means retaining prospects, creating a community. And that’s exactly what social media will be for. Internet users who share the values of your brand will become your ambassadors. To know which ones are going to be the most loyal, assess your community by surveying the number of your fans, your followers.
7- Attract influencers and bloggers
To have all the chances on your side in a marketing strategy, in no way minimize strategy with influencers. The first thing you will do to do this is to identify your influencers. You can also contact them to integrate impressions of your products on social networks.
8- The engagement of Internet users who visit your site
To have more visibility and gain notoriety in the eyes of Internet users, you must ensure that they are engaged. So there has to be some degree of buy-in and closeness between you and your prospects for this. If you want to evaluate this goal, you can for example refer to the bounce rate, the number of likes on your page, the comments, the shares they have made.