As a marketer, we always have our work cut out when it comes to content marketing. Why ? Because offering original, targeted and useful content is quite hard and time-consuming. When we have to implement a whole range of strategies such as content curation to create large-scale engagement, we are quickly overwhelmed …
However, content curation is essential. 68% of us rely directly on this practice as part of our content strategy. To help you, I have put together this list of 9 tools. Hop on, let’s go!
Do you also spend hours following publications on LinkedIn, Google Plus, Reddit, RSS feeds and high-level blogs? And finally, are you drowning in a ton of information and content? I sympathize!
Most of us also tend to share content with a multitude of tools: Browser, Evernote, Pocket, SlideShare, Buffer … and – worst of all – emails for direct link sharing. Just that … So before you get started, it’s essential to have a simple method of compiling what you find. Memit can help you.
It is a web clipping tool that works with your cloud storage platform, like Dropbox, Google Drive, Onedrive or whatever. You can save any type of file – online and offline – with, and automatically generate a digital copy. The most practical feature, I think, is thematic collections for sharing resources with other people.
If you want your content to convert your audience, the influence and authority of the authors is paramount. But how do you recognize the “good” authors? This is exactly what ClearVoice offers you.
This tool offers you an algorithmic recommendation / evaluation system powered by the contributions of big names in content marketing. The free version allows you to access his think tank, research influencers and even workflow tools like editorial calendars.
If you are only looking for content to be cleaned, you can use the Content Studio, a search catalog in which they are indexed, free of charge. You can even share articles directly from the platform and immediately access their popularity ratings on the main social networks.
The main advantage of ClearVoice is the accuracy of the author rating and ranking. Each contributor is assigned a ClearVoice or authority score which depends on the number of publications, the social influence of the articles, or the rate of social engagement. Statistics (number of articles published, number of sites, etc.) are displayed in each of the authors’ profiles.
FrontPageit is the first in a series of news curation websites. Most of these platforms operate on an algorithm that suggests content based on your selections and preferences, as well as the articles you share.
Although FrontPageit is partly based on this type of self-recommendation, its operation is distinguished by the personal touch of the curators (you) who are required to offer a summary of a sentence for each article shared.
FrontPageit is also one of the few tools that has escaped the dominance of self-help marketers. It focuses on genuinely noteworthy items in areas such as health, technology, sports, or family. This makes it an excellent asset for your content curation strategy, as the platform is interested in the real interests of your prospects / visitors.
To be honest, I never would have thought of classifying Pinterest as a content curation tool. Sure, it’s a great community and marketing platform, but what’s so special about being a powerful content curation machine?
First, this social network connects you directly to your audience. Follow your fans, and your feed will show you what they like.
Pinterest reminds us that humans are creatures that rely heavily on visual cues. So you just have to import an image from your site that users can pin and track its success with the audience.
Another great advantage of this social network is that it can stimulate your creativity to come up with new content ideas. And since your pin has an average lifespan of 3 and a half months, it constitutes an advertisement 1600 times more constant than a Facebook post that lasts 90 minutes, or a tweet that will only last 24 minutes.
Be aware that there is a strategy that hits the mark with this social network: pin graphics and infographics from publications of other blogs and redirect these pins to your site. To see if this is effective or not, you will only have to consult your statistics.
Did you know that since its launch in 2011, Scoop.it has generated more than 75 million users in 18 months? If you’re not already familiar with it, Scoop.it is a curation tool that changes the way content is promoted, shared, and curated online. It indeed proposes an algorithm which takes into account all of the keywords used and the subjects consulted. Since this platform was opened to the general public in 2011, it has built a thriving community that interests both individuals and businesses.
When you’re on Scoop.it, your main goal is to find great, targeted content from or to your audience. After sorting according to what you find interesting, you can then scooper (publish) topics in your personalized journal either your own content or that of other sites.
Scoop.it stands out above all for its instantaneousness, a one-click publication, ideal for managing content curation. Basically :
- You create your reputation from a newspaper covered with several themes that you choose according to your objectives (your interests and / or those of your targets);
- A “Bookmarklet” button allows you to associate web pages with your newspaper;
- After selecting the content that interests you, you publish it in your newspaper in one click, with or without comments;
- Sharing can be done simultaneously on Facebook, Twitter, Tumblr, LinkedIn, Buffer, WordPress, App.net or Yamer;
- You gain followers (like on Twitter) who will subscribe to your publications and who can share your Scoop.it journal on social networks and at the same time subscribe to an RSS feed. They will then constitute your community of common interests and may even suggest content to you;
- The quality of your publications and your sources will allow you to be read, shared and recommended until you have a reputation thanks to the concept of scoring. Scoop.it! may even reward you with a medal.
Aside from these advantages, your account can be linked to your Facebook or Twitter accounts. The authors of the content you share can also recommend you. Finally, your journal is updated in real time so that your fans receive your new topics just in time.
Pawan Deshpande, CEO of Curata, is a great visionary. This man, who previously worked for Microsoft and Google, talks about content curation: “By integrating content curation into your company’s overall marketing plan, it can save time, money and money. resources. Without content curation, your company’s content marketing will suffer to the point of burnout. It’s a great way to reach your goals. ”
Its particularity is personalization, because you can easily discover and then sort different content served by an intelligent engine. It’s this smart technology that allows Curata to see your interests and keep the most relevant content within your reach.
The other particularity of this tool is its professional side, more than Scoop.it for example. Very complete, the platform already includes a calendar of publications, lead statistics and spin-offs from your broadcasts. It is rather suitable for large companies and professional inbound marketers specializing in content marketing.
This is the information watch tool you need to really facilitate your content curation. We all know that reading fosters the emergence of ideas, but not all feed readers have the same behavior.
Feedly thus offers a complete platform that brings together all the content you want (blogs, news, podcasts, etc.) in one place. The icing on the cake, it integrates YouTube videos to add pep to the world of written content. This RSS feed aggregator offers a wide range of tools to facilitate your reading, share content on social networks and organize your favorites.
One approach, although not obvious, to promote your content is to dive into a content community. Concretely, this tool is similar to a digital café or pub corner.
It highlights your content to your readers while exposing you to other content. Blogging communities can support the content of others, be inspired by their ideas, and generate traffic on the same platform.
A narrative timeline is a great way to curate content. Storify offers you a very simple tool to collect the most up-to-date information to impress your target market. This is the biggest advantage of this platform: local searches make it easy to clean up hyper relevant content.
In short, Storify offers you to create a timeline that tells a story or an event step by step. You start with a title, then an introductory sentence (the chapô) and a series of testimonies, comments or articles (by other authors) about the same subject and from different sources: blogs, news sites , videos (YouTube or Dailymotion), Facebook posts, Tweets, Instagram… Then, all you have to do is share your timeline on social networks and integrate it into your site. For the presentation, you have the choice between a linear display (scrolling from top to bottom), a grid (boxes side by side) or a slideshow.
One of the best things about Storify’s editorial power is that it lets you tell a story your way. You choose the elements that make up the timeline based on what really matters to you.
Now it’s your turn !
Naturally, it is difficult and time consuming, even impossible to use these 9 tools one by one. The purpose of this article is to simplify your choice by helping you find the one that best meets your content curation management needs.
Do you know of other relevant tools in this area? Feel free to share them with us in comments 🙂
Source: Content marketing institute