Often neglected by brands to the profile of the commercial site, the corporate site is nevertheless an important tool for institutional communication. Provided that the latter is interactive and offers content adapted to different corporate targets which are not necessarily the same as those of the commercial site. To this end, Orange has decided to work on its corporate image via Orange.com by clearly differentiating the information around the brand from that linked to its commercial offer…

Customers wishing to know more about the brand, shareholders concerned with monitoring the economic activity of the company, journalists preparing an article or people wishing to join the company … These are the main targets of the corporate portal. Each of them will find the information they are looking for on the Orange.com website. It is pleasant to use and allows you to access all the information you need in just a few clicks.

Brand info for journalists and bloggers…

Orange corporate website

Take the example of a journalist or blogger who wants to write an article on Orange. The press section will allow him to download press releases for the past 3 years, and to subscribe via RSS or Newsletter to receive the latest brand news. A dedicated Twitter account is also available: @presseorange, which seems very active by the way. Sections of the site also allow you to find information concerning sponsorship and local actions in order to find additional information for article writing.

And for customers, investors and people interested in the brand …

Orange corporate website

Customers and people interested in the Orange brand will find all the information related to it. From the group’s strategy to its network, including its presence, whether via a site or social networks around the world. The site is also translated into 5 languages ​​so that information is disseminated as widely as possible. Investors, meanwhile, will find economic information: share price, annual report, video of general meetings (which they can also follow live) …

Ebuzzing

What do you think of this example of a corporate site? In your opinion, what information should be present on this type of site?

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