Previously, we saw how to choose with love its keywords for its SEO and how to write content that will appeal to Google and especially YOUR target. Writing quality content takes time, you know, that’s why it is important to optimize and organize it to be effective in your editorial strategy. The goal: have some real results with its content by positioning itself on Google on expressions bringing qualified visitors. To you leads, sales or even prospects on your site! We organize workshops in Paris for a day to support you in the implementation of a content strategy optimized for Google but especially your target, discover with us the program and register now online …

 

3 dates are proposed to you in 2020:

  • March 19, 2020.
  • June 5, 2020.
  • October 28, 2020.

We have designed the program for our practical workshop so that you can leave at the end of the day with CONCRET:

Likewise, thanks to the numerous exchanges that we have been able to see with people wishing to follow our traditional training courses, we have noticed that many of you have had difficulty in obtaining funding for your training courses despite the many aids.

This is why, we set up these workshops with a
fair pricing so you don’t have to rely on funding.

The workshop is thus offered at 165 € HT (198 € TTC). Reservation and payment is made 100% line via the form at the end of this article.

Google Loves Me: Learn to charm Google with your content

During 1
day, you will have to ask a real editorial strategy composed of
content bringing you qualified visitors based on YOUR target. Yes
your target is not yet well defined, before the workshop, you will be
brought to specify it.

At the end of the workshop, you know exactly how to identify the GOOD expressions, those that bring you qualified and growing traffic! You have a checklist to optimize your next content.

You are
organized and have a view on the actions to be carried out over the next few months to
set up your editorial strategy.

In short, you are autonomous in optimizing your content. Your content appeals to Google (Yes!) and bring you qualified visitors (double Yes!).

The full program of the Google Loves Me editorial referencing workshop

[Téléchargez le programme au format pdf]

1. The basics of Google seduction

2. Choose your keywords with love

  • What is a good keyword?
  • Show empathy with your target for
    find the right expressions
  • The main keyword / keyword technique
    secondary

Workshop 1: Create your list of relevant keywords

3. Organize your Google seduction strategy

  • Find the subjects appreciated by Google and its target
  • Tools to optimize your content
  • Set up your editorial calendar
  • Plan your editorial work over the coming months

Workshop 2: Create your editorial calendar

4. Create attractive content for your target and Google

  • Audit the competition to calibrate its editorial strategy
  • The common points of the contents that make tilt
  • The Google seduction operation checklist
  • Optimizing your semantic context with a tool

Workshop 3: Writing optimized content

[Téléchargez le programme au format pdf]

The opinions of participants from the previous session

Elisa, Social Media Officer : I found the workshop very complete, even on a one-day format. There was a good balance between the theoretical part and the practical part. Before, I mastered a few basic notions of SEO in a rather superficial way. Now, I’m armed with deeper knowledge of the subject and several tools to help me create SEO friendly content. I will complete my writing methodology with the different key stages that have been indicated to me

nellie temoigange atelier google loves me

Nellie, Founder Corévi : Google Loves Me is a very interesting workshop which fully fulfilled its objectives, with immediate implementation. Before the workshop, I was a bit confused about optimizing my content for Google. This workshop cleared things up and I found a new motivation to write and publish content on my blog. I have an action plan, I will think about it by reviewing the different points raised, deepen and set up my editorial calendar. A sympathetic, competent and attentive trainer, Sylvain responded patiently to everyone, and to each one individually.

asma temoignage atelier google loves me

Asma, Brand Content Manager : I found the workshop approach very relevant and the format suitable for professionals. Before the workshop, I was very frustrated not knowing how to implement my strategy for managing, publishing and promoting content. The workshop really allowed me to better understand this subject. I will put into practice by taking all the elements learned during this workshop, to challenge them with my team and subsequently to adapt the strategy taking into account our current challenges. Thank you for the quality of the intervention and the richness of the shared content.

Practical information

The workshop will take place at Espace Hermès, Paris 11 (metro Père Lachaise: line 2 or 3). Places are limited, remember to book yours as soon as possible. The reservation is made 100% online, complete the form at the end of this article by choosing the date that suits you best. 3 dates are proposed: March 19, June 5 and October 28, 2020.

Price: 165 € HT (198 € TTC).

So are you joining us? Places are going fast, first registered, first served!

Let’s go ! I register for the workshop