Finding a profitable idea is the starting point of any entrepreneurial adventure. This is often a blocking point for many. Follow this comprehensive guide …

It is common for some people to think that everything has already been done or that all the good ideas have already been taken. You will see after reading this article that this is not the case and that there are still a lot of possibilities to set up and develop.

Your interest is not to find an arsenal of ideas, but to
find the right one, one that will allow you to build an income using
the skills you have.

The golden rule for finding a profitable idea

To find a project idea effectively, it is
important to put the right processes and mechanisms in place to keep
your mind constantly on the alert and looking for the idea that you
will get you started.

Before seeing in detail the different
manners and approaches you go
be able to use
, it is important to ask the following question:

In your opinion, what characterizes a successful idea? Its ability to generate
revenues. Yes, but still?

This sentence is a rule
to remember.

An idea, however modest, cannot be dissociated from
market to which it will provide a solution. The success of your project
will therefore reside well interpret the
expectations of your future customers
.

1. Get inspired by yourself

If you have no idea yet, the first
nobody to question is yourself! To find a lucrative idea that suits you, it must answer
with two criteria:

1.1 An activity that interests you

First of all, it is important to choose an activity for which you show a real interest. This will make it much easier for you to develop and excel.

The first step is therefore to list what you like, to list your centers of interest instead of looking on the Internet for a business idea that works …

List your answers and then select the
areas of activity that you particularly like, the topics that
you are so excited that you would be able to spend 10 hours a day there.

Start a business
requires perseverance in any event. It is therefore important to launch a
business that will stimulate you, that will motivate you even if you encounter
difficulties.

Difficulties must
push you into action, not discourage you. If your job doesn’t
not provide pleasure, it will be very difficult for you to meet the objectives that
you set yourself.

Concentrate and
imagine your life as you want it in 5 or 10 years.
This exercise will allow you to have a more vision
the type of activity that will thrive you.

It will help you create the foundation for
choose an activity, an idea for your business project in order to develop
clear objectives.

“Choose
a job you love and you won’t have to work a single day of
your life. »Confucius

1.2 An activity adapted to your skills

Of course, the chosen field of activity must also correspond to your strengths and your skills.

Your interest is to start from one or more of your skills and in
do your job. Otherwise, it will be difficult for you to become a
expert on your theme and set up an online business
profitable.

Get inspired by
your own skills and knowledge by asking yourself the questions
following:

It is often difficult to be objective when
is about yourself. Feel free to
solicit your entourage.

2. Respond to a need

Does my idea answer
a need, an aspiration?
Yes
your idea does not meet any consumer need, your idea will not
profitable.

2.1 Orient your thinking towards the needs of people.

The human needs pyramid
according to Maslow (a great classic in marketing courses) shows how
human needs are structured.

2.2 focus on solutions that solve a problem.

In your daily life, you may be faced with
different tests. These problems that you are experiencing are probably
shared by thousands of others.

Ask yourself
following questions:

  • What do you
    don’t like everyday?
  • What are you
    displeases, annoys you?
  • What complains
    your entourage ?

By researching and finding a solution to propose to
one of the problems that you will have identified, you will certainly put your finger
on potentially profitable ideas.

2.3 Study trends

The advantage of studying trends is that you are sure
to find these themes in the news.

Use a tool such as Google Trends by selecting keywords to define the
topics of interest to Internet users

You can apply the same principle: find a trend in your field of activity, then develop an idea for a related product or service.

Example: one of the main trends in our society is organic. Eating “healthily” is becoming a concern for many people.

3. Use the others

You have your own vision.
But in this idea-finding process, you don’t have to
find it alone. You can use other people’s ideas.

3.1 “Do not imitate, innovate”

This approach involves finding a way to provide a product or service in a different way. The solution considered may be a more practical, faster and cheaper means.

Companies are constantly innovating to
differentiate and capture the attention of consumers. So it’s interesting
research existing services and products to find out
inspire and add value.

Remember that it is often easier to enter a market by improving an existing product.

Example :

Michael Dell, who revolutionized the way computers are built and sold.

Dell’s development strategy of eliminating middlemen provides rapid response to customer orders.

Indeed, it is on the Internet or by telephone that the customer will design his computer according to his needs and order it.

This avoids having large stocks of computers and spare parts, each computer being assembled to measure and the parts necessary for its assembly bought in just-in-time flow and at the best price.

In addition, the customer pays for their PC immediately after ordering it, which greatly reduces any risk of non-payment and optimizes the company’s cash flow.

The product is the same, the way to offer it is different. Of course, you don’t have to revolutionize an industry. Keep the principle in mind and apply it to other smaller areas.

3.2 “Do not innovates, imitate! “

This well-known advertising slogan illustrates
the opposition to the approach we just saw.

It’s not about being dishonest in plagiarizing
ideas or concepts. This type of act is punishable by law. In addition, a
bad reputation on the web is something you can hardly get
get rid of.

Many companies observe and take advantage of the ideas of their competitors. Innovation is not necessarily a new idea. “There are few Coca Cola that don’t have their Pepsi.”

There are many examples:

  • Google / Yahoo
  • McDonald / Burger King
  • Orange / SFR
  • Peugeot / Renault

3.3 Use the skills of others

Well
heard, as we have seen the ideal is to build your project on the
base of your skills. But, it is not
nowhere says that you should only use your own skills
.

For example, if you know someone you know who has
knowledge in line with your business idea, do not hesitate to
involve him in your project.

It can be your spouse, a family member, a neighbor … If a particular skill exists, do not hesitate to use it. “His” expertise and “your” entrepreneurial spirit can form a good duo.

Example: group brainstorming

Gather people around you and choose the topic you are going to discuss:

  • Solutions to a problem that people experience for example: lack of money, saving money, loneliness, suffering, tobacco …
  • Offer products and services to a passionate audience on a theme such as sport, ecology, crafts, beauty or fitness products, photography, cooking, etc.

When all participants have finished:

  • Each participant reads the ideas of the others.
  • Each participant can write comments, formulate questions, make proposals.
  • Each participant gives a note to the idea.

Collect all the sheets, you will have a list of ideas marked from 1 to 10 with comments which are often very valuable.

From the idea to its formulation To find a business idea that brings value to your customers, I offer this practical tool.

It will allow you to:
– generate ideas;
– refine your chosen ideas;
– formulate an idea that suits you!

Download your handy tool

The final word

By practicing the methods outlined above, you should come up with several ideas. On the Internet, competition is omnipresent. The only way to prosper is to create Value (to be different)!

A business idea is inseparable from its business model.

Many entrepreneurs have good
ideas, but launch headlong into the development of their website…

  • Without knowing their competitors;
  • Without validating their idea on a market;
  • Without setting up their own business model.

Might as well tell you
that such an idea, however good it may be, will hardly be profitable.

It is also important that you have good
understanding of what is done in terms of business on the web, well
define the typical business model on which you will rely for
define yours, your strategy, your points of differentiation.

  • The affiliation model;
  • The MLM model;
  • The blogging model;
  • The e-commerce model;
  • The multi-site model;
  • The free model;
  • The subscription submodel;
  • The advertising sub-model.

How to use the business model types to launch your profitable business on the Web?

Depending on what you want to sell (physical product, digital product, services, etc.), each typical business model:

  • Can be operated differently or mixed with another;
  • Requires certain skills to achieve the objective.

To find out more, download this complete guide

If you want to perpetuate your online project from the start, you must define an idea:

  • On a topic to which you attach a lot of importance;
  • In relation to your skills and strengths;
  • Where you are ready to manage it for the long term;
  • Who responds to a need, to a request;
  • Who stands out from the competition.

A business
model translates the creation mechanism of
business value.
In other words, it’s the business model that allows a business to achieve
sales by specifying where and how it positions itself on its market.

Without this upstream study, you will have no way of knowing
whether your initial idea is good or bad. It would be a shame for you to
choose a business idea that interests no one …

In addition, this reflection is important because it will guide you later on:

Find a business idea in
line is not simple.

  • Be curious: Ask yourself a lot of questions about how your environment works and try to understand your market, your target customers;
  • Have a critical mind: It is often by taking this critical look at your environment that you will be able to find a profitable idea;
  • Don’t reject no idea even “far-fetched”: Ideas that go against the grain of what is usually done can lead to a project quite viable economically. Don’t dismiss any idea without spending a little time to see where it might take you.
  • Note everything! Systematically write down all the ideas (big or small) that cross your mind. The notes you will take should not remain frozen. You should read them regularly and add to them as you go.

It’s by working
regularly on your ideas that you will come to find the right one, the one that
will get you started on the web.

In case your thinking brings you to the conclusion that everything matters
done, your idea is not good, don’t panic. I want to reassure you. he
it is very rare to find the “right idea” from the start. This transient failure does not
should not affect your motivation in any way.

An idea alone is worth nothing. What
matters is its execution. So don’t be afraid to share it. Do not hesitate
not to talk about it around you to get feedback and leads
improvement.

I hope this article tells you
will help in the quest for your idea. I
wish you a great entrepreneurial adventure!

———

If your idea is to value your knowledge on the Web, to use your
skills to build you an income, to become a trainer consultant
innovative online, then you will find everything you need on my blog
for :

  • Develop your marketing strategy;
  • Build your digital communication strategy from A to Z (website, SEO, emailing, etc.).

Article written by Thierry Dubois of Marketing Bienveillant.
The aim of the Benevolent Marketing blog is to help (really!) Freelancers, trainers and consultants, bloggers to develop their digital communication strategy and sell their knowledge.

Article written in collaboration with Marketing Bienveillant.