It’s back to school !!! Our week of webmarketing training returns for a new session! 1 week for learn to set up a real effective digital communication ! Communication that will bring you prospects, customers, leads (Happiness!)

From natural referencing, to social networks including email marketing and influencers … at the end of the training, you will have a overview on web marketing and will be able to develop your business! Each module is independent, you can very well take only the day or days you are interested!

Training to master digital communication and web marketing

During 5 days, you will discover how to manage by yourself the promotion of your products or services and set up a digital strategy. These themes will be punctuated with simulations and practical cases during which you will be accompanied in the reflection and implementation of your digital project.

The training week will start with fundamentals of web marketing during which you will discover the basics of effective web communication, the various web marketing levers and the web tools to master. You will have a complete view to develop a communication plan and calmly consider your marketing actions.

Then, the next 2 Days will be dedicated to natural reference, you will learn the main SEO techniques to generate traffic and especially ROI. You will also see the implementation of a content strategy, and the monitoring of your return on investment via the creation of monitoring dashboards.

The 4th day will help you define and manage the social media most suited to your activity and to have an effective presence on the social web. You will also discover the key indicators to follow on the different networks and also how to target your audience via Facebook ads.

Finally the last day, you will discover how to activate your notoriety thanks to the phenomenon of positive recommendation from bloggers and influencers. You will also discuss good communication practices on Linkedin to maximize your impact on this network.

Starting? Do not delay click here to complete the form at the end of this article. Places are limited, we prefer small committees for more personalized exchanges!

Who is the training for?

Develop your business, be more comfortable with digital or supplement your skills to be more competitive on the job market.

Our training courses are aimed at all types of profiles:

  • Communication managers wishing to be more comfortable with digital;
  • More digital profiles wishing to supplement their skills (example a community manager wishing to learn SEO or conversely a SEO wishing to better understand social networks);
  • Freelancers wishing to add a string to their bow;
  • Entrepreneurs whose objective is to develop their activity through web marketing;
  • Job seekers in the process of retraining;
  • All people wishing to develop web marketing skills!

Do you recognize yourself in these profiles? Contact us today to reserve your spot!

The advantages of our webmarketing training

  • All information and tools to be autonomous and efficient in its digital communication, whether for SEO, advertising or communication on social networks;
  • of the practical cases to better understand the knowledge acquired;
  • of the exchanges with a web marketing consultant with 14 years of experience, myself. During the week, I can also help you advance in your project and your thinking;
  • After the training, you will also have access to a exchange group on which you can keep in touch with me and continue to ask your questions (a real follow-up, we won’t let you go after the training).

Your webmarketing trainer

webmarketing trainer sylvain lembertI even me assure the training week, during the week I will try to bring you a maximum of knowledge and pass them on to you good reflexes in terms of web marketing. Good reflexes that I have been able to acquire in 14 years of experience in web marketing and digital communication!

Training in practice

The webmarketing training takes place over 5 days (unless you choose only certain modules) in the center of Paris (Réaumur Sébastopol). You will discover how to manage the promotion of your products and services by yourself.

Discover below the complete program of each module by clicking on its title.

November 5, 2018> The Basics of Web Marketing

6 and 7 November 2018> The fundamentals of SEO (2 days)

November 8, 2018> Set up a social media strategy

November 9, 2018>

Morning: Create and manage a Linkedin page

Afternoon: Communicate with bloggers


1 or 2 days: 700 € HT / day

3 days: 2000 € HT

Full week: 2500 € HT

Note that we have preferential rates for entrepreneurs / freelancers (-25%) and job seekers (-50%). Contact us for more information.

Support for training

Our training can be supported as appropriate by your OPCA, your company’s training plan, or even Pole Emploi.

They are referenced on datadock (for OPCA) and Kairos for the Pole Emploi. We can help if you need to see more clearly for your rights training, contact us!

web marketing training referenced Datadock and Pole emploi

Quality approach

consultant trainer web marketing icpf psiIn order to deploy quality training, our trainers are ICPF & PSI certified (Institute for the Certification of Professionals in Training and the Provision of Intellectual Service). We are committed to a continuous quality approach to offer programs that are always better suited to your expectations. Learn more about our quality approach

Contact us to be contacted in order to follow the training

Testimonials 100% of our participants recommended training web marketing

Clement Flichy, contractor

Clement FlichyI followed the module “The fundamentals of SEO”. The very interesting training gave me the tools to work on my natural referencing without calling on a service provider: what a relief! She brought me a lot as part of my professional activity, 48 information rich! I will give 9/10 to seo training and recommend it! I am very happy with the training. I loved the fact he could combine theory and practice in particular in the context of my activity. The content is very rich and of quality.

Martha Failloux Siao, Head of Service Digital Marketing, EDT Engie

I followed the intensive webmarketing program in one week (referencing training, social media training, etc.), it was a real intellectual pleasure.

I highly recommend this training for the quality of the content and especially the qualities of Sylvain’s trainer.

Oanez Le Berre, Communication officer

I followed the “SEO fundamentals” program which gave me an overview of the different stages of an SEO project. The method and tools transmitted will allow me to immediately work on my company’s SEO project, improve our visibility and better target our visitors.

I found the training, combining theoretical content and practical case, high quality! The training content is very rich and its format facilitates communication and rapid learning.

I’m very satisfied, it’s a 10/10 for this training. I recommend this training to all communication and digital professionals wishing to quickly and efficiently acquire the keys to control their SEO themselves and call on the right service providers when necessary.

Maud Cornet, Facilitation, Extension, Writing Consultant

I followed the training Google SEO, social networks, LinkedIn and communicate with bloggers. I have already implemented the elements related to web referencing in my editorial content and I plan to exploit the rest on Linkedin and Facebook as I develop my activity.

I found the training to be well structured and very comprehensive. It gives a broad overview of the issues related to web marketing. It is very rich in information and offers exercises to learn some of the tools.

I will give a 8/10 in my training and yes, I would recommend!

Thank you for the attention given to each of the participants, the friendliness and the professionalism demonstrated throughout the training!

Amber Klodawski, Freelance Community Manager×100.jpg 100w” alt=”” width=”131″ height=”131″ />I trained Social Media. With it, I will structure my advantage CM recommendations and make use of documents available. It is a very good training, a lot of exchanges and a superb welcome.

I will give it an 8/10, and recommend it, yes! Before the training I felt I was not very credible and I thought I had a lot of gaps, today I feel re-energized and confident!

Find all of our testimonials by clicking here