Sponsored Links – Adsense Launches New Advertising Format: Expandable Banners – March 5, 2009

A new advertising format has just appeared on Adsense, the expandable banners which, following a click, are growing for a larger communication space allowing more impactful creations …

A new format for more interactivity …

As you can see in the illustration, after a click the banner will enlarge by passing over the text of the site to display a much larger communication space than a standard banner. Reach media, video, flash game… everything is possible. Google has surrounded itself with certified agencies for the creation of these new banners.

Relevant for advertisers but not necessarily for site publishers …

For sites displaying this type of adsense, remuneration is not paid on the first click (which enlarges the banner) but on the second which links to the advertiser’s site. In other words, it takes a double click to get paid, not on whether it is favorable for site publishers.

expandable ad

For the moment this format is only available for American advertisers.

Source: Inside Adsense