Google has just launched a new option in Adwords to create campaigns on iPhone and G1. Unlike Adwords for mobile, there is no need to have specific formats and campaigns. We can therefore, in a few clicks, be present on these mobiles…

Mobile advertising for all advertisers …

Other mobiles with a full HTML browser will also benefit from this advertising format. There will be no need to create specific formats or specific landing pages. You also don’t need to have a mobile site to enjoy it. Google is opening up mobile advertising to everyone.

Training & Co'm

The search results have recently been redesigned for mobiles in full HTML which has made it possible to launch this new type of Adwords. Now advertisers will be able to gain more visibility on mobiles. They will also be able to monitor the performance of these campaigns simply using the specific reports that have been created from time to time.

With a few clicks launch your mobile campaign …

To launch your campaign, simply go to the campaign settings and check “iPhones and other mobiles with a full Internet browser”. This option is pre-checked by default. If you have an Adwords campaign you are already present on this new network. In order to better monitor performance, I recommend that you create a specific campaign like for content campaigns and uncheck this box for your Search campaign.

Source: Google Mobile Blog

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