Next month, all e-commerce having been designed on Magento 1 will have to be reconverted in order to be functional on Magento 2. A year ago, nearly 190,000 sites out of 240,000 were still level 1. But d ‘within a few weeks, they will all have to be level 2; without exception.
An important task
Depending on the size of the website, the task of redesigning Magento 1 to Magento 2 could mean work lasting a few weeks to a few months. This is all the more important because it is complex and requires acute knowledge in order to be carried out without problem. This is why it is recommended, at this stage, to contact an agency capable of handling the migration so as not to lose any of the advantages of the CMS, while maximizing the changes in such a way. bring even more visibility and capacity in terms of marketing and sales.
Study your positioning well before migration
Before undertaking a complete overhaul of your e-commerce, in order to bring it back to the standards of version 2 of Magento, it is preferable to review its SEO positioning in full in order to properly determine the current positioning of the site. This will help determine your business’s strategic keywords and your most viewed pages, which will allow you to focus on these during your migration in order to maintain (and maybe even increase) your visibility on search engines?
Likewise, it is suggested to carefully study the data from Google Analytics, the Google search tool as well as an external crawl tool, such as Screaming Frog. By analyzing the data for each URL, it will be easier to make decisions about what should be kept or changed in the future (which means during the transition from Magento 1 to 2).
One of the most important elements of your e-commerce is the sitemap (XML Sitemap). This should allow us to focus on the subject in order to determine which pages should be cut and which others added to it.
Test again and again before launch
Nothing should be left to chance during such a change. So that means you have to test the website over and over before putting it online. How fast is the site? If it is too slow, it could penalize it. Take the time to check all the little details that could quickly become annoying.