▷ Artificial intelligence and voice research 2020 -

It’s no secret that there has been a noticeable shift toward using smartphones and other handheld devices for online research. With this change comes another way to search – using your voice instead of text. Assisted voice search has been made easier thanks to artificial intelligence technology such as the popular intelligent “assistants”, Alexa and Siri …

id=”more-94190″>Artificial intelligence is not only available via smartphones, but also with personal virtual assistants such as Amazon Alexa and Google Home. These tools provide instant information on everything from the nearest open pizzeria to why the sky is blue. As this convenience becomes the preferred search method, you should optimize your SEO technology for voice search.

Device change

Studies show that more and more people are using their smartphones for research and spending more time on mobile sites. From 2016 to 2017, the number of visits to mobile websites increased from 57% to 63% and the bounce rate on mobile rose from 52% to 47%. These figures show trends in favor of increased device usage as well as increased engagement.

Mobile phone users in Canada represent 70% of the population and in the United States, 77%. This is an incredible number of people who can be targeted with the optimization of AI research in North America. If you can optimize your site to make it compatible with mobile devices by improving site speed, using AMP-optimized pages and structured data, you will get better results.

Top rankings count

In the case of Google voice search technology, the answer provided comes from one source and only one, the ranking page at the top. In fact, in response to a query, Google reads the featured clips in “zero position”. This coveted spot is located above the front row and lists several phrases from the content.

Rich snippets dominate voice searches, offering more information for quick and useful responses. Since there are no more other rankings displayed, artificial intelligence gives a single verbal response. This means that your SEO strategy should include optimizing your snippets.

Request change

When typing, users tend to choose the short, soft version. However, when we talk about a question, people ask the whole question. This means that the search for the nearest hotel goes from “Paris hotels” to “Siri, which are the best hotels in Paris?”

Query patterns move from randomly ordered words to complete, grammatically correct sentences. With this search method, content creators will be able to stick to conventional language and better fluidity of their blogs. It also means that longer keywords with conversational language will be the future of SEO. Content may include frequently asked questions about the customer journey in order to take advantage of voice searches.

Geo Implications

With the integration of voice queries into Google Maps, local businesses can have more opportunities. Searches will be answered taking into account the location of the user, which will make it even more important to ensure that businesses integrate a location with the content. Taking full advantage of Google My Business lists will respond to the growing popularity of voice searches. It is therefore essential to claim your business listing via Google My Business.

AI and Voice Search are here and they are here to stay. This is why companies wishing to attract modern buyers and researchers will have to give priority to adapting SEO efforts to include voice search.