Surely you have already seen next to certain results on Google the author of the page appear with a link to his Google+ profile. This is possible thanks to the placement of the “author” tag and connection to a profile. This identification of the author of the content gives credibility to the page in the eyes of Google. This identification associated with a Google Plus profile having a strong influence (or AuthorRank) in its field of activity will allow in the long term to improve its results in SEO. We recently set up the “Author” tag on CWT Advertising & co’m, here’s how to set it up on your site…
Authorship, Authorrank: what difference?
Authorship is Google’s service for associating a Google+ profile with content. The author of the article can appear in different ways in Google results, but the most common is this:
In addition to the classic information provided by Google, we get information about the author:
- The photo of the author (that of his Google+ profile);
- The first and last name of the author;
- The number of circles in which the author is registered;
- The link to the G + profile.
Authorank is the concept that content will be favored in the results based on the credibility of the author. This is therefore a potential additional ranking criterion in Google’s algorithm. Logically we can assume that an author thanks to the different circles in which he is and conversely thanks to the people he follows via his circles can obtain legitimacy in the eyes of Google in a certain field of activity.
How do I associate a Google+ author with content on a page?
To link your content to your Google Plus profile, it’s very simple, just follow 2 steps.
1: Display your Google Plus profile and assign authorship of the content
The first thing to do is to indicate the link to the author’s Google Plus profile on the page. In our case, you can see at the end of each article a presentation of the author with links to his various social networks, including Google +.
A simple link is not enough, parameters must be specified in order to legitimize the link to the Google Plus profile as an author. Just add the “Author” attribute and the “Author” parameter at the end of the URL like this:
rel="author" href="https://plus.google.com/109499473118693393550?rel=author" title="Google+" target="_blank">Google+
The attribute and parameter will indicate the author of the page. But that’s not enough, the author must now indicate the site’s url in his contributions on his Google Plus profile.
2: Indicate the site for which you are contributing on your Google Plus profile
To do this, go to your Google+ profile in the “Bio” section then in the “Links” sub-section, click on “Edit”. Then add the link to the site in the “also author of” section.
Once these two steps have been completed, you can test how your articles are displayed using the Google Structured Data Test tool. If you have made the changes, the author should appear on the article.
That’s it tout
Even if the autorank is not officially part of the ranking criteria (no Google announcement on this subject), we can easily conclude that it will take importance in the coming months as the algorithm updates . Some experiences prove that this criterion would already be important for SEO.
In all cases, it is a good idea to set up the “author” tag on your site if you want to stay in the race for natural referencing. It is also crucial to give credibility to your Google Plus profile by creating engagement through its interactions and gaining new subscribers regularly.
Have you already set up the Google author tag? What do you think ?