Editorial project manager – CWT Advertising & Co’m
In early March, Pinterest hosted its first Global Advertiser Summit, an exclusive window for the latest product updates on ads. Called Pinterest Presents, it featured the latest product updates on ads as well as a new study on Gen Z and male users. Back on the first global summit dedicated to advertisers organized by Pinterest!
Thanks to special sessions held in the United States, United Kingdom, England, Germany, Canada and Australia, Pinterest Presents was an opportunity for Pinterest to share its latest news with advertisers and the global marketing community. .
A new video ad solution on Pinterest
Among them, Pinterest First. This new video ads solution from Pinterest offers exclusive video placements that can be reserved for advertisers on the homepage based on several criteria: demographics, interests, specific categories for a given period. A great opportunity to optimize your performance on Pinterest.
New measurement tools
During this 90-minute virtual event, the platform also unveiled Pinterest Conversion Insights, a new feature to better understand its impact and performance. The new measurement tools will make it possible to understand attribution windows as well as the overall purchase journey of consumers thanks to sponsored and organic metrics in a single report,
New Pinterest users in England
Pinterest Presnt was also an opportunity to unveil a new study on Generation Z and male users. An essential database for advertisers on these two demographic profiles who used the platform the most during 2020 in England.
More information on Pinterest Presents here: Pinterest Business