It’s back to school! Back to school is an opportunity to hit hard in terms of communication even at the local level, I mean ESPECIALLY at the local level and Google My Business. Don’t panic, here are some tips to optimize your geolocated strategy…


1. Search for Geolocated Keywords

This is the most important part of your SEO
local like any SEO strategy.

Do not search queries only for their volume and competition. Consider looking for them for their potential money keyword.

keywords values

You might be surprised, because some keywords generate extraordinary search volumes, but have no intention of buying.

For example, the keyword “combat sport” has a high search volume, but does not have a significant purchase value (videos, blogs) compared to “combat sport paris”, leads to the local pack. and other geolocated pages that are more in search of an establishment.

But how do you find these keywords? You can use Google searches to get an idea of ​​the search intent. But it is better to use SEO tools to have more precise information such as the volume, the number of referring domains of your competitors …. I often recommend Semrush or Ahrefs, very effective tools. If you want a free solution, Ubersuggest already does the job.

Tip: Some tools show the comparison between the volume and the number of clicks for the query. When the click is higher than the search volume, it shows that people have visited more than one page on average. This attitude shows a certain interest and a strong possibility of purchase.

It is recommended to make a mapping of your site, to keep in mind the targeted keywords for each page. Your home page should generally target your activity and location.

2. Optimize Google My business

If you want to optimize your local SEO, Google My Business must be a priority.

Claiming your Google My Business listing is simple and
fast. It’s a completely free tool that allows you to appear under a
map in search results.

When you register, you will be asked to provide basic information, such as your company name, address, contact details and hours.

Tip: choosing the right main category is essential, because behind each category is a set of keywords. To choose the right category, watch what the top 3 do when you search for your main query on Google.

But you will have to optimize your page a little more
for your local SEO.

It is necessary to constantly invest time to
keep your Google My Business profile up to date.

This means that your information must always be accurate, using Google Posts as much as possible, adding images to your GMB list and taking advantage of new features.

You will also need to:

  • Choose the right category (the most important element);
  • Use the features of Google Q&A and Google Posts as much as possible to enrich your listings;
  • Use photos or videos that represent your business accurately and in good light. A minimum of 3 photos of your establishment and 3 of your team, and 3 of your products or services;
  • Respond to Opinions even those negative for your after-sales service;
  • Fill out the services, products or menu section to complete your file;
  • Take advantage of new Google My Business features such as Google short name and direct messaging;
  • Track Google My Business analytics and adapt your strategy.

3. Local SEO On-Page

Optimize your Home Page

Your home page should show what your business is doing and where you are. Make it easy for Google by making all of your services or products understandable. The title tag of your page, the H1 tag and the meta description should clearly indicate this information.

Example of home page

On your home page, you must indicate:

  • Your name / logo;
  • Your company ;
  • A value proposition;
  • Your services or products;
  • Your contact details (telephone, address);
  • And a call to action to get people to contact you (phone, form).

If you are using the WordPress CMS, you can easily update the title tag of your page on your website under Settings> General in the left navigation menu.

You can also use the Yoast SEO plugin which allows
to optimize your metadata.

Optimize your given metas

The title tag and meta description tag remain important factors as they give a first impression of your business in the search results. If you want to improve your local SEO, the title tag of your home page must include the name of your city.

To optimize your title tag, you must include the name of the target city and your main keyword related to your services, your activity or service.

This will not only help tell Google “This is where
you can find me “, but it also clearly says” and
that’s what I’m doing there. ”

4. Reviews

Getting your customers to write positive reviews for your business isn’t just about optimizing your presence on Google My Business. It also encourages more local customers to buy from your establishment. According to a study, there is a strong correlation between the number of reviews and the growing turnover.

Tip: long and detailed reviews have 3 more values ​​than reviews like “I recommend” or “Excellent”. Ask your satisfied customers for the crisp details.

If you have a bad review and comment, this is not a concern, bad reviews are not harmful to your local SEO. You must react professionally and respond with a cordial tone. Responding to a negative review clearly shows that you are responsive.

If you have fake or bad reviews, you can always try to delete the Google review by reporting it to the Google My Business team.

Do you have any other local SEO tips for this 2019 school year?