▷ Computer graphics, a precious tool! 2020 -

Exit long tedious articles to read, hello infographic! Computer graphics (also called flow chart or data visualization) is a contraction of graphical information and is a communication tool that is increasingly used in different fields. Infographics make it possible to make somewhat dry information accessible and popular to a wider audience, by expressing it using a more playful format …

The strengths and weaknesses of the infographic

The +:

  • The computer graphics allow a better readability of the message transmitted, because the information is highlighted and articulated more clearly than it can be in an article;
  • Computer graphics allow you to synthesize complex and voluminous information and make it more digestible;
  • The visual aspect of computer graphics allows better assimilation of information and data.

The – :

  • Google is not always tender with infographics, particularly in terms of SEO, because doubts persist as to the veracity of the information contained in infographics.
  • Plethora of tools and sites exist to create infographics, which means that everyone can do it and that can lead to the production of more or less good quality content. It is therefore a question of being vigilant and of verifying the sources of the data used for the computer graphics that you consult.

How to make a success of your infographic?

Creating an infographic seems simple. However, there are some things to consider and several questions to ask yourself to ensure the success of your content.

Is the format of the infographic relevant?

Doing an infographic to do an infographic would be a mistake. So the question here is to ask the right questions about the format: is my content suitable for computer graphics? Will I bring something new to the subject thanks to my infographic? Has the subject already been treated in this form?

Keep it simple

Simplify the information presented as much as possible and label it, but avoid too long sentences or too much text. Write only the basics so that the whole thing is easily and quickly understood. Do not insert overly crowded graphics or tables that could interfere with understanding.

For long sentences, consider illustrating them in a fun way as in the example of an infographic produced for Car rental insurance below:

example info for article

Source: www.assurancelocationvoiture.fr

The quality of the information and the visual aspect

An overflow of information can lead to overloaded and unreadable content. In addition to the steps required to write an article, which are the selection of information, the ordering and the development of a plan, you will have to pay attention to the visual aspect and the graphic representation of your data.

Be sure to maintain symmetry in your infographic and establish a graphic charter that ideally would include 3 or 4 colors and 1 or 2 different fonts. This will prevent visual overdose and tire the internet user.

Consistency of information

Organize your data in a coherent way and give the user a clear guideline throughout your infographic. Also try to standardize the data to make it easily comparable. Finally, do not ignore a short introductory and concluding paragraph, useful for understanding the reasoning you have developed in your content. This advice is also valid for SEO and SEO reasons. Indeed, your infographic will most certainly be in .jpeg or .png format, therefore difficult to reference, hence the importance of the text that will accompany it.

No graphic designer who wants and it is always good to have some advice before getting started. The important thing is to know your data well in order to extract the most relevant information and make an innovative and interesting analysis for Internet users. All in a nice, fun and attractive infographic, and voila!