The last time, we saw how to choose its keywords so as to attract good visits to its site. Visits that bring you qualified prospects, customers and other leads! In this article, we will see how to create content, based on these expressions, which will appeal to both Google but especially your target…

 

Should you stuff your content with keywords to properly
position on Google?

It is one thing that the keyword is present in different places in the content, but it is strongly advised not to put your keyword every two sentences?

Not only is it absolutely indigestible and you’re going to drive your audience away (so have a rebound rate high, which is considered a negative signal by Google) but in addition, it can backfire on you. Overly optimized content can be spotted by Google and downgraded.

Nowadays, beyond the repetition of the keyword in the
text, search engines analyze the semantic context of the content.
This context will play an important role in your ranking.

To put it simply, depending on the expression you
aim, Google expects to have a number of related expressions in the
content. If he finds the right expressions based on the context, that
will strengthen the strength of your content.

So no, above all, do not stuff your content with
keywords
.

So what do we do ?

1: Work on your semantic context

When you chose your expressions, you probably
found complementary expressions with each other.

You will choose 1 main expression and 2-3
secondary expressions. The main expression will be the one you
go optimize your content, YOUR goal!

The other two will support and will be expressions
main in other content.

In parallel, as seen above, Google expects to
certain expressions in relation to the main expression you are targeting. You
use semantic analysis tools to get a list of expressions.

For my part, I use 1.fr.

Opposite the keyword, it gives a list of expressions and a
percentage of optimization, the more you use the expressions, the higher the
the semantic context is consistent and the higher your grade.

Here, for example, these are the expected expressions for
work on the keyword “optimize your SEO”:

semantic analysis tool

With this type of tool, you can perfectly optimize
your semantic context.

At this point, you have:

  1. Your main keyword;
  2. Your 2-3 secondary keywords;
  3. Words to use for context
    coherent semantics with respect to the main keyword.

So you’re ready to write!

Oops not yet, one last thing…

2: Analyze the competition and do better in terms of content

Before moving on to writing your content, you will
type your keyword into Google and analyze the first 3/4 results.

On these results, you will study two things:

  1. The number of words in the content;
  2. The topics addressed.

For the number of words, you will take the most number
high of words on these first 4 results and add 20%.

Example you have content between 500 and 1400 words on
the expression that you aim for, you take 1400 you add 20% to it or 1680 and
this will be your word goal.

For the topics covered, use them to help you
come up with ideas (without copying of course) for your content. A kind of
brainstorming to be more efficient in your writing.

Little recap, at this point you have:

  1. Your main keyword;
  2. Your 2-3 secondary keywords;
  3. Words to use for context
    coherent semantics with respect to the main keyword;
  4. The number of words to write;
  5. Content ideas.

This time, you’re ready to produce quality content to amaze your audience!

Because there’s no point in producing bland content, we need to
feel your personality in order to be effective and obtain the targeted ROI.

3: Write its content with the expressions aimed under the eyes

Put on a sticky note, a second screen, or just a
page the keywords to integrate into your content. Completely write
natural with your target in mind and make sure you answer all of the
questions and objections she may have.

Use, without forcing, when you can the keyword that
you target, also integrate at least once, each of the keywords
secondary and a maximum of expressions suggested by the tool for your
semantic context.

Remember to organize your content well with a title, a
introduction and major parts preceded by headings.

Once you’ve reached your word goal and are proud of your content, do a second proofreading, this time, SEO / SEO oriented.

4: Have a second SEO-oriented proofreading

You will now make sure to respect this SEO checklist:

  1. Check that the keyword is present in the
    title;
  2. Also in the introduction;
  3. In one of the headings (by the way, check
    that your headings use the H2 tag);
  4. In the name of your images;
  5. Use bold and italic on
    expression sparingly;
  6. Write a title with the main phrase and
    secondary expressions;
  7. Write a meta description that will make you want
    click to read your article;
  8. Optimize your page url, it should
    also contain the keyword;
  9. Also include the expression in the tag
    alt of your images.

Do this naturally and without abuse. At this stage,
you have well written content that contains your expression to the good
places. It now remains to strengthen the semantic context.

5: Optimizing your semantic context until the right result

Now, you will pass your content in the tool
semantic analysis by indicating the keyword you are targeting. He will give you
then a mark on 100 as well as the expressions to add to reinforce
again the context.

Add expressions until you get a grade of at least
80. Once you reach this score, do a final proofreading before
publication.

If you want a presentation of the tool, you have our dedicated article.

If you do not want to use this type of tool, do so
sort of analyzing Google’s early results on the expression you
target and locate the expressions and subjects covered. It will never be so
effective but it will achieve a first level of optimization
semantics.

6: Optimizing the internal network

Your first content created, you will now write the
same type of content for your secondary expressions. In these contents, one
secondary expressions will become your main keyword and the keyword
main previous content and other secondary expressions your
secondary expressions…

Once your content has been created on each expression,
you will link them together by making links on the keywords
that you have integrated into each of your content.

They will thus reinforce each other.

You can also search among your content already
published related topics to also link to your archives.

And your editorial style in all this?

Your editorial style should not be forgotten,
on the contrary!

When reading your content, your target must not only
recognize in these but also recognize YOU!

Have your own style or develop it if it’s not
still the case. Assert yourself!

You want to practice optimization with us
editorial? Discover our face-to-face workshop in Paris:

Google Loves Me Workshop

google loves me referencing workshop

Do you want to learn how to be effective in your editorial SEO? Discover our Google Loves Me workshop (and it’s reciprocal), in Paris (Père Lachaise Metro). A practical workshop to learn how to identify the expressions sought by its target, set up an editorial calendar and write effective content for Google and appreciated by its target. Click here for more information and to reserve your place (lowest price, very limited places).