Whether it is to organize your watch or to work on your personal branding via knowledge sharing, content curation has become a real trend, particularly in the marketing and communication professions. Scoot.it, the benchmark for curation tools, is organizing curation week from 11 to 14 March in order to discuss this subject…

4 meetings are offered:

  • Lille, March 11;
  • Paris, March 12;
  • Lyon, March 13;
  • Toulouse on March 14.

During 2 hours, the speakers will debate around the Benefits of Corporate Curation and put forward practical cases.

Each event will start with a breakfast and a presentation of the curation in the company by Marc Rougier, President and founder of Scoop.it. Will follow practical cases which will differ according to the cities.

Registration is free and quality speakers, do not hesitate, follow the registration links according to the city you are interested in:

  • Registration Lille, March 11>
  • Registration Paris, March 12>
  • Registration Lyon, March 13>
  • Toulouse registration on March 14>

“Content curation has become an essential complement to creation in the content strategies of companies of all sizes. It turns the problem of infobesity into opportunity and responds to the challenges of the attention economy. “ Marc Rougier

Summary of the event …

Marketers now know how important it is to have a content strategy: animating a community, attracting traffic, demonstrating leadership, all of this requires regular delivery of relevant and quality content. Content curation has proven its effectiveness in this area by offering a pragmatic, proven and accessible response to this problem. And beyond its effectiveness for the needs of marketers, it also becomes a relevant means of organizing internal monitoring and expertise for optimal knowledge management.

As part of curation week, Marc Rougier, President and Founder of Scoop.it, invites you to share a coffee to discuss the benefits of content curation and what it brings to the business.