Many of you have asked us for recommendations on books essential for developing your knowledge of digital marketing. And yes, as much it is essential to have an active watch and to follow the good sites and blogs (think of us in passing) as much sometimes it is more pleasant to have a good book in the hands (or a good reader) . Here is our selection of books to develop your knowledge…
The Long Tail, Chris Anderson
The concept of long tail well mastered is a real gold mine to develop your business (especially for e-merchants), improve your communication and much more. Going against Paretto’s famous 20/80 law, Chris Anderson explains how to multiply his gains by hitting a larger target with the long tail. A “must read”.
Find The Long Train on Amazon>
Successful web referencing, Olivier Andrieu
Olivier Andrieu who publishes the Abondance site, news and information on referencing, exposes us via this book his techniques to be visible in search engines. From optimizing its code, to its netlinking strategy and including content, all the techniques will be explained. The book is aimed at all levels from beginners to the more experienced. It is re-released and updated on a regular basis, the last version dating from February 2015. Find Successful web referencing on Amazon>
The Purple Cow, Seth Godin
Be careful, we’re not talking about the Milka cow here 🙂 The work of marketing guru Seth Godin will help you make your brand, your products and your business remarkable. It will give you ideas and techniques to stand out from the crowd!
Find The Purple Cow on Amazon>
Mercator, Jacques Lendrevie and Julien Lévy
THE marketing bible, the Mercator will find its place in your marketing library. Of course, it’s not the kind of book you read all at once, you just pick up the info when you need it. Ideal for marketing students.
Find the Mercator on Amazon>
Successful web marketing, Pierre Chappaz and Serge Roukine
The book dates from 2011 but it is still relevant. It has the advantage of being simple to read and giving beginners a complete vision of web marketing. More confirmed profiles will also find a lot of information and points of view that will enrich their knowledge.
Find Successful Web Marketing on Amazon>
The 4 hour week, Timothy Ferris
“Work more to earn more” fffff it is outdated, this book offers you to work less to earn more and live better. In practice, the book will give a multitude of methods to improve its efficiency and rethink the way of working and doing business.
Find The 4-hour week on Amazon>
Sociology of social networks, Pierre Mercklé
A book that can be read very quickly and which will allow you to understand the sociological universe of social networks and to be more effective in community management. And yes, doing community management is not just generating likes, rt and comments 🙂 The book will help you better understand the interactions between individuals in a community. To read.
Find Sociology of social networks on Amazon>
The Whuffie Effect, Tara Hunt
The whuffie is a social capital that evolves as a user interacts with others. This book will help you understand the techniques to work on your social capital and take advantage of social networks to develop your business.
Find The Whuffie Effect on Amazon>
The art of enchantment, Guy Kawasaki
Former communicator at Apple and creator of several startups, Guy Kawasaki in this book will explain how to delight your customers and revolutionize their experience so that your brand remains in their minds.
Find The Art of Enchantment on Amazon>
Jab, Jab, Jab, Right Hook: How to tell your story in a noisy social world, Gary Vaynerchuck
For English speakers, this book will help better understand communication on social networks. It will help you to set up an effective social media strategy to stand out from the crowd. This humorous, New York Times-awarded book is very pleasant to read.
Find Jab, Jab, Jab, Right Hook on Amazon>
Knowing everything on Twitter is good for business, Camille Jourdain
Twitter has become essential in digital communication, in this book you will find concrete techniques to develop your visibility on the social network. Numerous examples and practical cases support the theory and make the book very pleasant to read.
Find all about Twitter on Amazon>
The guide to sponsored links: Google Adwords, Florian Marlin
Do you want to launch your first Google Adwords campaign or improve your efficiency in managing your campaigns? The book is made for you. It is presented in the form of questions and answers allowing to tackle all the themes related to the management of advertising campaigns. It will be the perfect complement to the book by Olivier Andrieu seen above.
Find The sponsored links guide on Amazon>
Web Analytics: Measuring the success and maximizing the profits of your website, Nicolas Malo, Jacques Warren
Any good web marketer must master web analytics tools in order to effectively manage his communication strategy and campaigns. If installing and monitoring basic indicators is within everyone’s reach, mastering all the data to bring out the right information and set up effective activity dashboards is another story. This book will help you master this discipline!
Find Web Analytics: measure the success and maximize the profits of your website on Amazon>
51 Content Marketing Hacks, Scott Aughtmon
This book only available in digital format will help you develop your content strategy through effective methods. Filled with good ideas, it will help you quickly put these methods into practice.
Find 51 content Marketing Hacks on Amazon>
E-Marketing & E-Commerce, Thomas Stenger
This book offers a clear and complete overview of the latest developments in e-marketing. It highlights the issues, tools and concepts essential to the practice of e-marketing and e-commerce: customer orientation, social media, online advertising, SEO …
Find E-Marketing & E-Commerce on Amazon>
This list will be updated regularly according to your recommendations, do not hesitate to leave a comment or a message to submit your favorite books to us.
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