▷ Digitization in the overall strategy 2021 -

Today, digitization is at the heart of the business world. The largest firms use digitization as a vector of growth, there is even talk of “Fourth Industrial Revolution” …

Digitization impacts all types of businesses. And yet, its use and its implementation is still too little widespread due to a lack of knowledge of managers as to the strategies to adopt to succeed in our new digital age.

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But why is digitization an integral part of a company’s overall strategy?

And what are the digital strategies to be developed in 2021 to increase its visibility and find new customers?

The digital strategy at the heart of a company’s overall strategy

Formulating a comprehensive strategy must begin with a clear and dynamic understanding of the market, opportunities and customers.

For some time now, the term digitization has, through various technological trends, a significant impact in the private environment as in the business world. The switch to digital is pushing leaders to integrate a digitalization strategy into the overall strategy of their company, and realize that digital change is gaining in importance at a considerable rate.

Simply put, digitization is now a core strategy that shows a company the business models that could be successful in the future. The digital switchover is a reality in all sectors. New technologies mean new challenges for every business.

Today, any company must exploit the potential of this technology by developing a digital strategy. Such a strategy consists of a combination of information and resources to increase performance. Failure to implement it will hurt a company’s competitiveness, as the most digitized of them lead in terms of products, services, business model innovation and revenue growth.

But in 2021, what digital strategies should be developed to increase its visibility and find new customers?

How to attract new customers thanks to the digital strategy?

The implementation of a digital strategy will increase its visibility on the web and thus find new customers. There are no quick fixes, but there are some interesting and lasting strategies to attract prospects effectively.

  1. Develop your website: if you want to make yourself known and develop your visibility, you must exist on the web. A website should present your service or product in a clear way, so that your future prospects understand that you stand out from your competition. Bring your expertise and know-how to the fore;
  2. Use email marketing: Once you’ve captured leads, the best way to leverage your prospect’s data is to use email marketing, which is very inexpensive. This tool is certainly the most profitable for directly reaching your customers by sending them targeted and ideally personalized messages;
  3. Use social networks: social networks are definitely the most important channel you absolutely need to be. Being present on platforms such as Facebook, Instagram, Pinterest, or even LinkedIn will allow you to increase your visibility and thus drain traffic. You will thus be able to catalyze a community around your brand, increase your notoriety and generate commitment from your customers.