This video is an advertisement for the Dollar ShaveClub site which offers razor blades on subscription. It was carried out in 2012 for a budget of $ 5,000 and instantly went viral, generating more than 12,000 customers for service in 48 hours. Today, this video is approaching 22 million views … and I remind you that this is a PUB …
Let’s start with the obvious: this video is very funny – and that’s why it went viral.
But it is not enough to make a funny video to generate 12,000 customers in 48 hours … It must also contain a formidable sales pitch.
In our video, we will break down together the script of what remains one of the best sales videos ever made:
Links mentioned in the video: