After having seduced the American accelerator “500 startups”, Doz, a Lyon-based startup offering a platform for managing its online communication, is integrating La Poste group’s acceleratorStart’inPost to intensify its development in England. Beyond simple support, Doz and La Poste team up to offer a range of services for marketing professionals. Nice example of association between startup and large group …
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Targeted and effective marketing campaigns in one interface
The objective of this common platform is to propose the implementation of targeted and effective campaigns, particularly around customer data and profiling, email routing and geomarketing studies. This joint offer complements what Doz already offered a platform for managing all of its marketing campaigns in one interface and internationally (content marketing, publication of content on social networks, generation of keywords for SEO…). In parallel, Doz provides companies with a network of experts to carry out its marketing objectives.
Doz thus joined forces for a period of market experimentation with the teams from the relationship marketing division of La Poste. This platform is accessible via the following link. Sign up to test their service which can save you considerable time by bringing together all the essential marketing tools in one place. In short, a new inbound marketing tool to test!
Once the trial period is over and if successful, the partnership between Doz and La Poste will take place over the long term.
The rapprochement between startups and large groups is interesting at different levels, startups can accelerate their development while benefiting from the experience of large groups while the latter can benefit from innovations and the fresh outlook of startups. Beyond the role of funding and advice that can be seen in most support for startups, it would be interesting to see more examples of this type of merger.
Finally, a few more words on Doz, the startup created in 2013 is present in Lyon and San Francisco, it offers marketing campaign management tools (Search / Social / Content) to boost its inbound marketing strategy. It already has great references such as: Total, Axa, Publicis, Accor, etc. To get to know it better, you can either go to their site or better discover their solution offered in collaboration with La Poste here: get.doz.com/laposte