After the partnership signed with Yahoo, Microsoft AdCenter is positioning itself as the only real alternative to Google Adwords. The agency, which offers to appear in the search results of Bing, Yahoo and other partner sites, reaches a potential of 27.8 million Internet users. Since the launch of AdCenter, Microsoft has given itself the means to promote its management. Today a competition is organized to gain a year of visibility on the engine. If you don’t have AdCenter campaigns yet, now’s a good time to test…

Efficient returns on investment…

According to Microsoft, 61% of Internet users visiting the Bing portal are more likely to buy. The transformation rates would therefore be more efficient. Having had the opportunity to launch advertising campaigns, I was able to observe, at the time, greater performance in terms of transformation compared to Adwords on identical keywords. The downside is that Bing does not bring as much traffic as Google, however thanks to its good conversion rates, it can prove to be a perfect complement.

Training & Co'm

Note also that targeting can be done very precisely: in parallel with the choice of keywords, you can target by age group, gender …

A familiar interface…

To launch a campaign, simply go to Microsoft adCenter and create your account. The interface is similar to that of Google, if you are used to Adwords, you will not be disoriented. Note that there is software to facilitate campaign management: Microsoft AdCenter Desktop. This allows you to create and edit offline campaigns and upload the changes once everything is ready. This software works in the same way as that of Google: Adwords Editor.

Bing Adcenter competition

A competition to test AdCenter…

Right now, Microsoft AdCenter is running a contest to gain up to a year of visibility for your business. Just go to the dedicated site adcenter-2011.brainsonic.com and fill out the participation form. After the draw, 3 winners will be rewarded with 3 months, 6 months or 1 year of visibility via a budget of 200 € monthly.

If you want to try your luck go here: adcenter-2011.brainsonic.com and if you want to create an account there: Microsoft adCenter.

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