Content marketing cannot be improvised. However, 62% cheaper and 3 times more efficient (source: SEMrush) to generate prospects than other marketing channels, content is essential to make yourself known and develop your business. But how do you create content that makes you gain visibility, credibility and ultimately sales?
14 content professionals have come together to give you their best advice on creating content these days. Discover it all in the e-book, written by Qualifio in collaboration with BigKids and FastTrack.
Download the e-book by filling out the form below.
Meet each other
with your audience
We can’t say it enough: knowing your audience
is the key to a suitable content marketing strategy. What are the
content formats that interest him? What are its characteristics
socio-demographic, interests, expectations? The nature of the information it
research ? His way of looking for this information?
Note that often you will not be addressing an audience
homogeneous. Whatever your sector of activity, you will undoubtedly have multiple targets with specific characteristics.
This is why it will be important to segment your
audience, in order to best respond to each of the groups that
If there is a wide variety of tools and methods for
get to know your targets better, interactive marketing is
also a powerful lever to collect data from
segmentation. Don’t hesitate to do it
Are you looking for a way to collect first-party data on your audiences to better understand and segment them? Find out how interactive content can help you, with a tool like Qualifio. Find out more.
of your content marketing
Once you’ve gotten to know your audience, it’s important to set goals. What are you looking to accomplish with your content strategy? And how will you know that you have successfully achieved these goals?
There are three types of objectives:
- The objectives says ” overall “, Like increasing authority or
the visibility of your website;
- The objectives says ” tactics “, Like the increase in the number of registrations
to your newsletter;
- The objectives says ” operational “Like optimizing your
articles in order to come first in the search engines.
You just have to prioritize them to set up
a content marketing strategy adapted to your business objectives.
Nowadays, standing out has become a complex exercise.
The Internet is saturated with content of varying quality. To give only one
example: hundreds of hours of video content is uploaded to YouTube
every minute. This saturation brings confusion in the heads of
consumers: who can they trust?
Thanks to the understanding you have acquired from your audience and
of the different types of targets to which you will target your content, you
should already have some leads.
Of course, the qualityé of your content is an essential prerequisite
to gain consumer confidence. Then your originality and the focus
ahead ofa style specific to your values will often be the elements that will return it to you to many
Post your content on
adapted channels : newsletters, social networks or partnerships,
anything is possible to reach your audience where it is, when it is there.
Vary the formats : videos, podcasts, articles,
webinars or e-books will help you capture and keep your audience
on the long term. Your audience may prefer to listen to a podcast in
going to work, or quietly reading a noon time blog article.
Do not stay fixed on a single type of format because you risk missing out
of some potential customers.
You now have a few tips for establishing your content marketing strategy. To learn more about how to create effective content, check out Qualifio’s e-book, in collaboration with BigKids and FastTrack!
Article written in collaboration with Qualifio